Business Management

INTERNATIONAL UNIVERSITY – UNIVERSITY OF THE WEST OF ENGLAND

2013 – 2018

Second Class Honours (Upper Division)

Digital Marketing Manager

GO2JOY VIETNAM JSC | 01/2021 - 03/2023

Leading team of 6 members with key responsibilities:

New Customer Acquisition:

• Be responsible for customer growth KPI(s) which result in usergenerated and cost optimization.
• Be responsible for maintaining the brand’s online presence to increase brand awareness.
• Develop digital plan and budget allocation monthly and yearly.
• Monitor the implementation of advertising campaigns on digital channels (GND, UAC, SEM, Performance Max, Discovery, Facebook, Zalo, Tiktok, Adgate, Appnext, Zoomd, App Samurai, Native Ads, Ailiate marketing, Email marketing, KOL/ Influencer marketing, Activation).
• Analyze advertising metrics to make reasonable adjustments, and increase online advertising eectiveness.
• Set up and improve tracking system for website & app to measure the eectiveness of DGT campaigns including Google Analytics,

Google Tag manger, Adjust, and Firebase.

>Key achievement (avg. per month):

- Leads generated (install app): 12,000

- Convert to paying customers (within 30 days): 20%

- Marketing ROI: 1:5

Existing Customer Engagement:

• Re-engagement with existing customers through digital campaigns to increase purchase numbers.

>Key achievement: Generated 1,000 additional purchases per

month from existing customers.

SEO:

• Optimize for on-page and o-page SEO.
• Build an SEO content map.
• Monitor the SEO activities and give suggestions to ensure the eectiveness of SEO activities.

>Key achievement: Achieved > 200,000 monthly organic traic after 6 months of starting the SEO project with avg. time on page around 5 mins.

Digital Marketing Manager

GO2JOY VIETNAM JSC | 01/2021 - 03/2023

Training team:

• Has comprehensive vision and ability to measure, evaluate, and optimize digital content for advertising campaigns.
• Procient in digital marketing activities and tools, and understand how to operate and optimize ads platforms, website, and landing page.
• Develop business analyst skills to approach the targeted
• customers and increase conversion rates to optimize revenues and
• prots.
• Procient in multi-channel: Facebook, Google, Zalo, TikTok, Native
• ads, ASA. Procient in measurement & analysis tools: Firebase, Google Analytics, Data Studio, Adjust, Google Tag Manager.
• Training on Remarketing techniques: Retargeting potential customers and current customers on Facebook, Google, TikTok, Newspapers, Other apps, and External sources.

Digital Marketing Executive

GO2JOY VIETNAM JSC | 04/2019 - 12/2020

Key responsibilities:

Monthly purchase number (check-in):

• Be responsible for monthly check-in KPI
• Develop a monthly promotion plan

Data analysis: Analyse purchasing data and promotion to nd out the specic needs of customers such as promotion type, discount amount, location, hotel, etc. to make an appropriate promotions plan for each customer target group.

User acquisition: Be responsible for customer growth KPI(s) on multichannel which result in user generated and cost-optimized.

Graphic design: Design banners on the app, banners on the social page, and hotel brochures.

Business dashboard: Create business dashboard for monitoring daily

purchase performance.

>Key achievement:

- Increased 70% the number of purchase after 4 months

- Acquired 120,000 new installs, CPI < $1.3

NESTLE HEALTH & SCIENCE ASSISTANT

NESTLE VIET NAM | 06/2018 - 02/2019

Key responsibilities:

• Support and follow up on all activities of the medical team and report to the National Field Operation Manager.
• Work with agency to run activation program and other strategic program which drive demand for products.
• Balancing program budget and schedule to make sure they are implemented as planned.
• Analysis data which is provided by the agency to measure program eectiveness and report to manager.
• Managing tenders and contracts.
• Translating medical articles and selecting information to create content for brochures as well as preparing presentation content for product