07/12/1987
Nữ
Đã kết hôn
0966894448
thuongbth@gmail.com
Now live in District 7, Ho Chi Minh, Vietnam
Mức lương mong muốn:
Số năm kinh nghiệm: 7 năm
Ngành nghề: MARKETING - TRUYỀN THÔNG - QUẢNG CÁO
Cấp bậc mong muốn: TRƯỞNG PHÒNG
Trình độ học vấn: ĐẠI HỌC
Ngày cập nhật: 31/10/2023
Nơi làm việc:
A professional marketing person with a data-driven mindset and a strong business mindset with the ability to maximize profit. I had 7+ years working in field of Digital Marketing (Social Media, Digital Performance, Content Marketing/Video Production/Content Operations) at several Top Online Media Publisher Companies in Viet Nam. Besides, I'm driven by data and so in love with the valuable information that data can bring out. There is nothing greater than dealing and solving the most difficult problems at work with the creativity of content and logical metrics.
Van Lang University
1. Corporate Marketing Manager The EstÉe Lauder Companies Viet Nam 09/2019 – now
- Leads the Corporate Marketing team for the Viet Nam Affiliate
- Responsible for the Affiliate overall digital and social media strategy across all channels, for all brands (Ofline/E-Com)
- Leads in-market consumer engagement (creative content, influencer marketing) and insight programs
2. Content Marketing Manager Zalo Product Department – BÁo mới ZingMp3 – Zalo Group. VNG 07/2018 – 11/2018
- Developing the marketing strategy for the product in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Working closely with product team and assisting with new function launches.
3. Marketing Director Content Department (Kenh14.vn; Afamily.vn; Autopro; GenK) – VC Corp 06/2017 – 06/2018
- Development and implementation of Kenh14 and Afamily Brand Strategy
- Plan and coordinate various aspects of production: Video Content (Viral clip, video news, video recap, Music Video), Digital (Website, Application...)
- Train internal team to use digital technologies
- Collaborate with internal teams to ensure brand consistency
- Suggest new optimization methods to improve customer experience.
- The Project: We Are Family 2017, We Choice Awards 2017
4. Chief Operating Officer of YAN Digital YAN Digital – Yan Media Group. 11//2015 – 07/2017
- Managing main office including all relative Depts. (Content, Social, Marketing, Planning, Client Services, HR, Technical, Finance, Legal, New Project…)
- Strategic planning and resource management.
- Control budgets and allocate resources amongst projects
- Design and lead integrated marketing campaign (internal and client) to acquire, engage and retain audiences throughout YAN’s Platform.
- Leading Client Services Team execute digital booking/campaigns for client.
- Provides coaching, direction and support to staff concerning project under his/her responsibility.
- Develop monthly, quarterly KPIs and measurements to keep track of the performance of all teams.
- The project: Samsung Gear 360, Innisfree Yoona in Vietnam, Revolution Music Festival by Jet Star, Lipton Monday is Funday, Goute You & I, Uber Tấm CÁm
Office information
English
Office information
English
