Học Kinh Doanh Quốc Tế _ International Business tại Trường Đại học Cần Thơ

Assistant Brand Manager: 03/2023 – 10/2023
HMK Eyewear (Managed by Umedia Agency)
1. Brand Plan:
- Built a brand positioning strategy
- Adjusted Brand Guideline
- Set Slogan for Brand
- Built a 6-month action plan for the brand
- Developed Communication plan (IMC plan) for the last 4 months of the year
- Monitored Thuy Tien's image ambassador cooperation plan and sponsorship plan for Miss Grand
2. Brand Activities:
- Monitored tiktok channel building activities for HMK eyewear
- Monitored Shooting/video production activities of Production team
- Negotiated to complete the cooperation plan (Co-Branding) with partners such as: Got It, Urbox, ELSA
SPEAK and Sen Vang
- Collaborated with the content team to come up with content ideas/topics and make a Viral clip called
"Ngày ấy, bạn còn nhớ....." on the occasion of the national high school exam.
- Detected customer experience problems that exist in the system and proposed a 5C standard behavior
training plan.
3. Operation Team:
- Proposed working workflows for teams
- Proposed Scope of work and Organizational Chart for the team
- Proposed a working culture for the team
- Set Content Direction to help stabilize the working flow of Content and Design.
◆ Achievement:
- Built a stable team
- Determined brand positioning for businesses

Brand Marketing Lead: 04/2022 – 12/2022
iCOM.,Ltd (Brand: Xuong iMAX)
- Researched and measured the volume of the residential furniture market in Can Tho City to determine
the I&Os of the Brand.
- Identified Source Of Growth for the furniture industry and deciding to launch the brand Xuong iMAX.
- Built brand identity.
- Created and operated overall SEO for Website (Web in the form of information)
- Developed policies to attract collaborators from sources: Real estate brokers, construction contractors,
building material stores.
- Performed offline communication activities such as hanging POSMs at construction sites, created
promotions and distributed by Facebook ads.
- Proposed a plan to develop two new brands for 2023 in terms of furniture retail brand and office furniture
brand (drugstore and cafe furniture niche).
◆ Achievement:
- Bring in 15 data leads in Q3. Conversion rate is 40%
Product Marketing (Private Label): 12/2021 – 10/2022
Trung Son Pharma
- Built a communication plan to launch new private label products at the point of sale and on the company's
Own media platform.
- Proposed promotion to promote sales and improved sales baseline for Private Label products.
- Researched insights and buying behavior of customers at the point of sale, creating POSMs or activation activities to increase brand recognition and penetration of Private Label products.
- Proposed to improve the packaging and created new SKUs of the Private Label products.
- Interacted with production unit to discuss production options for new Private Label products.
◆ Achievements:
- Increased 10-20% in sales of private label products.
- Attracted 50-100 customers to the NSO activity with the “HEALTH COUPON” program.
- Launched new packaging and new SKUs of medical masks (bag/10pcs).