2021: Certified Facebook & Google Ads Guru Academy

2016 - 2020: International Business UEH University

05/2022 - 05/2023

Community & PR Executive

Sendo Farm - FPT Corp

• Joined the team to build communication plans, and contribute creative content ideas for marketing campaigns.
• Built and managed the official group Săn Deal Sendo Farm, achieving growth from 1.5K to 12K members (May 2022 - Feb 2023).
• Worked directly or collaborated with agency to manage KOC/Tiktokers and community in communications campaign.
• Led the seeding team of two collaborators to implement seeding script for community and brand growth.

* Achievement:

• Planned and executed the offline VnExpress Marathon Imperial Huế event, attracting 1.000 new customers. 

02/2020 - 05/2021 

Social Media Executive

Starseed Agency

• Participated in brainstorming concepts & ideas to create social campaigns and material for pitching.
• Continually came up with trendy tactics (playable ads, in-app games, livestreams, etc.)
• Utilized writing skills in a variety of marketing content (tagline, slogans, content ads, video scripts, social posts, etc).
• Researched, analyzed metrics and reported monthly to improve social media performances.

Clients: Nguyen Kim, Big C, Tops Market, Minino, Ganador, etc.

* Achievement: 

• Developed Minino fanpage to achieve share of voice increased from 25% in Q2, 2020 (the second largest share of voice) to 39% in Q3, leading the cat’s food category.