In charge group brands: Dao Hua – Taiwan Hotpot Paradise, Hao Uyen – Dim sum Buffet, Urban BBQ- Nướng & Lẩu Đô Thành

- Brand strategy planning, brand guidelines and media management.

- Responsible for market analysis, product segments, ideas generation, core message orientation including but not limited to: planning and implementing promotion, research, PR, media and communication plan.

- Collaborate with internal resource, departments and agency to flawless execute media and communication plan every month, quarter and year.

- Analysis on market trend, consumer’s behavior, and competitors.

- Identify opportunities and solutions for marketing activities of brands.

- Evaluate the effectiveness of marketing activities, marketing programs of brands. Ensure compliance with the overall development strategy and result delivery

- Manage and own timeline management, approved budget, and program analysis

Product Marketing Part Manage

CJ Food Ville Viet Nam Ltd (Tous les Jours )

New Product Development:

New product strategy development.

- Market Research (market analysis from trend market and competitor)

. - Creative idea and concept for new product.

- New product development and launching time (setting selling price, prepare sale forecast, execute promotion to launch product).

- Primary research for new products and categories (Focus Group research).

- Development product materials (packaging & all POSM to communicate product to customers)

. - Packaging and VMD (Visual Merchandising Display):

- Design packaging with consideration to cost effectiveness, brand appropriateness, and functionality.

- Calculate the display area and arrange the VMD to maximize product sales.

- Manage all in-store POSM, decors, signage, out-door display and window creative.

office information