MAJOR: BACHELOR OF MARKETING

hoa sen University

Oct 2008 - dec 2012

GPA: 3.6/4

1. STRATEGIC MARKETING PLANNER GOLDEN LOTUS ADVERTISING COMMERCIAL COMPANY LIMITED Sep 2019 - Present 

Develop strategic plans and solutions based on campaign's briefs & objectives:

- Researching competitor review and TA behavior to develop strategy to approach.

- Brainstorming with creative to create and develop ideas, concepts, key message, key visuals, content direction for the campaign

- Develop Integrated Marketing Communications plan for: TV, OOH, Digital platform.....

- Monitoring campaign to make sure campaign KPIs ontrack

- Maintaining detailed reports and presenting post campaign reports;

- Evaluating the effectiveness of campaigns and giving recommendations for further campaign

2. SENIOR MEDIA BOOKING/PLANNER DigiPencil MVV Jun 2017 - Dec 2017

- Specialize in Display Ads and Facebook Ads - Analyzing the brief from client with account team to clarify the main objectives of advertising strategy 

- Based on objectives and target audience behavior, working with internal team to develop the consistent and integrated media strategy for clients.

- Choosing media channels that will bring the best performance for client's objective.

- Making plan and proposal with clear campaign structure, KPIs, budget allocation, execution process...

- Cooperating with internal and external teams to execute campaigns

3. ACCOUNT PLANNER MOORE CORPORATION 2016 - May 2017 

Responsible for working with clients to identify their needs and work out how the company can best meet those requirements

- Analyzing existing data, market reports and trendsdeveloping, managing and analyzing research projects

- Responsible for planning, defining and implementing the creative brief for new ad campaigns. provide projects with strategic direction and define the guidelines from which the optimization team.

- Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary.

- Analyzing the results.

4. MEDIA BUYER moore corporation 2014 - 2015 

- Connecting publishers publishers and media owners to find out what they can offer.

- Making decisions on the best form of media for specific clients and campaigns.

- Identifying target audiences and analyzing their characteristics, behavior and media habits.

- Creating plans for how to use different media channels to acquire and convert new clients.

- Supervise and assess performances to meet KPIsUndertaking research to gathering data and then come to a conclusion.

5. MARKETING EXECUTIVE iVIVU.com May 2013 - Dec 2013 

- Management and create content plan social channel (Facebook, Google Plus, Pinterest, Zing Me, Tumblr)

- Formulate marketing strategies to raise target customer’s awareness of the brand.

- Report and analyze Facebook fanpage’s data to General

- Online Customer Support: answer questions and consulting about products, service, travel guides.

6. INTERNSHIP edge marketing vietnam Mar 2012 - Dec 2012 

- Content plan for client’s Facebook fanpage.

- Marketing research for new brand (focus group and survey)

- Assist creative team and Account Manager in developing campaign proposal.

- Get Social Media Marketing training from Pro-manager team in company and other partners

7. ASSISTANT MANAGER Anh Tai Viet Company Ltd. Jun 2010 - Dec 2010 

- Assist the Event Manager in event operations including all aspect of event management, including contact and negotiate with suppliers, proposal planning, cancellation negotiation and registration management.

- Project management: Making/Arranging last-minute adjustments in room or equipment setup, securing facilities before and after event, recruitment, script.....