TRƯỜNG SH CÔNG NGHỆ TPHCXM 

HUONG SEN GROUP SENIOR CREATIVE DESIGNER - BRAND MANAGER | 04.2021 - 04.2023

I worked in Huong Sen for years of excellent experience as I was active in the creativity and implementation of marketing campaigns, building the annual plan for off-market activities such as Sampling and activation. In Huong Sen, I have worked in two parallel positions: Brand Manager and Creative Designer. I think a person working in building and developing a brand will have an advantage if they can outline a clear brand image from details such as main images, key messages, etc. Changing product packaging, establishing new concepts, planning, and building product launching activities such as Activation, sampling..., and both offline and online operations are conducted in parallel shortly after launching the product's new packaging. Creating a new brand image, targeting the proper target customer group, homemakers (commonly making final decisions in family meals). Implementing Key visual media, the key message is "Full of Vietnamese rice’s flavor ST25, the best taste in the world".

Grasp market trends and competitors when there were not many brand names exploiting Vietnamese color and cultural values. Successful offerings to Emart with convincing input from both internal and external values. The successful organization of activation operations with sales grew rapidly, selling an average of 20 barrels a day at Emart Phan Van Tri Refresh the brand with new brand colors. Synchronize brand images from both digital channels (website, social...) and offline channels

Please kindly check here for further details about my project. Design project: 01 drive.google.com/drive/folders/11YYf_ul5B3Qp3sHq6FzDYCnCNt2H2QzF?usp=sharing Marketing activities: 01 drive.google.com/drive/folders/1kUmgcULxGk6ftYYgx8xEObdh_VdUlRZt?usp=sharing Intending to target consumers from 25 to 50 years old who love to drink tea, Huong Sen Joint Stock Company has launched a herbal tea product branded TVT. The packaging is eye-catching, and the image is familiar with the mountain nature. TVT brand herbal tea has created product portraits for the target consumers.