UNIVERSITY OF ECONOMICS HO CHI MINH CITY - UEH

1. Vietnam Clothing Co.,Ltd - Head of Marketing 

- Manage all team members to create and excute digital marketing campaigns. Create action/media plans for social network and google platform.

- Measure the effective performance of campaigns via tools of Google and Facebook such as Google Analytics, Google Search Console, Google Ads, Facebook Ads.

- Collaborate with designers and copywriters and related teams to producing online contents (text, photo, image, video, gif).

- Deliver as much as possible contents on free media channels such as: Facebook/Instagram Page, Zalo OA, Google Business (Maps included) to get maximum customer impresstions.

- Set up and execute SEO & SEM planning, build keyword and content mapping for copywriters.

- Build up website, landing page to get as much as possible convertion. Build onmi-channel system to navigate customer journey from lead to contract.

- Work as a BA with IT manager to create structure and build up in-house website admin system. Work as a UX/UI designer with Front-end Dev to build up website layout.

- Collaborate with some KOLs, fandoms in producing merchandise.

- Sponsor talkshows, events, races such as VNG Uprace, TedxTanDinh, Cảm Bóng Đá Football League, The Lakes Race.

- Organize the Dandelion Bicycle in 2018, the community event organized in all center HCM districts with more than 100 participants.

2.ACTTEE - acttee.vn

Set up operation team including store manager and other related staffs to run the coffee store.

- Create action/media plan for social network, set and run ads campaigns.

- Create directly online content such as photos, images, videos, texts, etcs.

- Create and organize events, workshops, music nights.

- Contact and set up store in food delivery apps such as Baemin, Now, Grab.

- Collaborate with Limart - the zero waster brand in selling accessories.

- Collaborate with many green communities, green forums to run co-marketing campaigns