TOYO UNIVERSITY

1.PRODUCT MARKETING ASSOCIATE - NOOK TECHNOLOGIES 

- Proposed and executed marketing campaigns, resulting in customer acquisition with a conversion rate of 50% within one month by leveraging social media platforms and organizing promotional events.

- Created and modified video campaigns, focusing on crafting engaging content and appealing to target customers while also collaborating with external stakeholders for co-branding initiatives.

- Utilized market data and metrics to evaluate product performance, identify areas for enhancement, and make data-driven recommendations as needed.

2. MARKETING EXECUTIVE - DNBC GLOBAL MARKETS GROUP 

- Wrote SEO articles and synthesized daily financial news to provide clients/traders with market trends, resulting in a 70% growth in Facebook fanpage engagement rate after 2 months.

- Led the company's website makeover project, streamlining features to enhance the user experience and align with customer demands.

- Conducted thorough evaluation of campaign performance and leveraged data analytics to optimize and refine existing marketing strategies.

3. SOCIAL MEDIA LEAD - OTHELLO FINANCIAL SERVICES CO.,LTD 

- Conducted extensive market research on the Vietnam market, strategically managing social media platforms to expand the virtual market for the company, resulting in an increase to over 3000 followers.

- Developed monthly content plan, along with visually appealing social media visuals, to effectively engage viewers and attract potential customers, enhancing brand visibility and driving customer acquisition.

- Monitored and tracked the growth in engagement rate of fanpages, overseeing team performance, editing content, and ensuring all media outputs align with the company's brand philosophy.

4. PROJECT MANAGER - TOYO INTERNATIONAL FILM FESTIVAL 

- Spearheaded and executed two significant projects, the Collaborative Movie and the Short Film Competition, in collaboration with seven other universities, fostering partnerships and promoting creative collaboration.

- Coordinated the PR team, overseeing the production of engaging social media posts and captivating videos to attract a larger participant base. The strategic efforts resulted in five trending reels and a remarkable 50% increase in participation.

- Prepared comprehensive budget proposals for the projects, showcasing project value and successfully securing sponsorship from three academic institutions and commercial sponsors.