Education Bachelor of Communications | 2016 - 2018 RMIT University | Vietnam

Specialized in English | 2013 - 2015 Quang Trung Specialized & Gifted High School

Career Summary

Business Development Manager | 2019 - 2022

ARTON CAPITAL & GLOBAL LINKED ASIA

Developed comprehensive strategy across Google,

Facebook, and industry newsletters.

Built and managed inbound and outbound lead generation campaigns which increased demand, conversion and revenues.

Communicated all marketing initiatives to ensure all departments provided sales supports to maximize

revenues.

Analyzed, evaluated and created reports with target metrics & objectives and presented at board level meeting.

Created A/B testing plan for Facebook ad copy,

leading to an improvement in ROI.

Marketing Manager | 2020 - 2022

MOTHER TRUCKER & CO. | VITAMIN CENTER CAPITOLA

Managed brand development of existing, company acquisitions.

Directed the launch of a campaign for new platform, leading to an increase in inbound leads.

Built robust brand awareness campaigns including

CSR and paid marketing, influencer marketing.

Created high-quality content and optimized content on company’s social media and website.

Developed partnerships with local hospitals and primary schools in California.

Oversaw a team of 7 full-time marketers & operation executives in the U.S.

Monitored products release depending on consumer interest, seasonality.

Career Summary

Account Executive | 2018 - 2019

ACE AGENCY

Managed the entire sales cycle from finding a potential client to securing a deal.

Unearthed new sales opportunities through networking and turning them into long-term partnerships.

Took brief from client, planned and wrote proposals.

Coordinated to project and event team to get full materials for client pitch, and ensure client’s satisfaction.

Liaised between the client and all third parties involved in, ensuring a timely completion of projects.

Took responsibility for the overall project management and pro-actively advise clients on the best solutions for successful project

Prepared master timeline, checklist. Write MC scripts, program agenda, execution plan…

Negotiated agreements and keep records of sales and data.

Worked on paperwork such as contract, payment advance and liquidation, etc.

Main clients: Levi's® Vietnam, Shiseido, KOHLER

Vietnam, Big C, K Coffee.