University of Economics HCM City

1. MOMO E-WALLET - M_SERVICE JSC 

Campaign Marketing - Project Lead 

Aug 2018 - Now

 Manage and operate/control budgets and costs according to allocation to ensure ecient use of resources.

Manage & execute promotion scheme of campaigns (Lì Xì 2019, Brand Campaign, Mega Cashback...)

Develop marketing strategy and implement plan for handled categories and partners (Bank, Oine Payment and Ecommerce & Online Payment)

Work closely with in-house production teams, outsourcing agencies and KOLs to execute IMC marketing initiatives to communicate successfully to target users.

Collaborate with cross-functional teams (product, business development, nance, accounting, legal, IT, BI) to execute and deliver against promotion plans.

Manage partner relationships. Explore partnership opportunities to develop sales for both MoMo and partner. Deal to earn and exchange benets from partners for promotions.

Lead analysis process to monitor and evaluate handled categories status in market, competitor’s activities and consumer attitudes to keep the market leader position and compete eectively.

2. MEGAMEDIA VIET NAM (ADVERTISING)

Media Manager and Senior Account

Jul 2013 - July 2018

Planning advertising schedules on Radio/Loudspeaker, Digital based on specic brief of clients.

Negotiate with customers, suppliers and agencies to get best price for company

Find/evaluate and maintain relationship with agencies, media owners

Analyzing data to research and nd nd customer insight

Responsible for developing Loudspeaker product, sales increase 150%

Daily monitoring competitor’s ads/activities and update to clients

Prepare and execute media plans base on specic brief clients

Do post- evaluation report when advertising campaign end and key learning

Managing operation of HCM oce, recruiting and training stas

Sending booking documents to media owners and chasing conrmations

3. LAO DONG ONLINE 

Assistant Director & Business Department 

Jan 2010 - Dec 2012

 Responsible for increasing rank of website : laodong.com.vn ( SEO)

Find and evaluate customers to sale banner positions

Administering the Project Ads Board under the direction of the Director.

Support Director to prepare business plans of HCM branch

Directly providing service to many advertising agencies : Mind Share, Dat Viet

Recruiting, training and managing online advertising sales sta .

Other jobs requested by manager