University of Economic & Law (HCMC National University

1. Pmax - Performance Marketing Agency Performance Optimization Executive 

Planned and executed digital marketing performance via Google Ads (Search, Display, Shopping Ad), Facebook and Local Display Network (Eclick, Coccoc, Admicro, MGID)

Measured results and optimized each channel to achieve the best conversion rate in performance for clients

Analyzed trends, statistics to optimize performance based on client's KPI (Leads, CPL, CIR, CAC, Revenue...)

Achieved more than 80% client’s KPI with effective budget management (ranged from 300 million to 2 billion VND per month)

 Vertical & Client served: E-commerce (Leflair), Finance - App install (FE Credit, S Cash), Lead Generation (Vstyle, UOB).

2. Students International – Study Abroad Agency Senior Digital Marketing 

 Revised Facebook marketing strategy, which grew Facebook followers from 16,672 to 22,217+ in 5 months and increased overall engagement ~40%, generating around 200 potential leads per month

Applied content marketing tools intended to drive traffic, engagement, lead generation, conversion, and retention

Worked closely with cross-functional teams and agencies to initiate, plan and implement daily brand marketing activities

3. Khue Van Academy Content Marketing Specialist 

 Created, managed and evaluated all digital marketing activities to increase brand awareness and lead generation

Grew Facebook "follows” from 1,000 to 142,226+ in almost one year with the limited budget

Developed content strategy for YouTube channel that increased traffic by 70% in less than one month