UNIVERSITY OF FINANCE AND MARKETING 

1. TAN HIEP PHAT - ASSISTANT BRAND MANAGER - KHONG DO BRAND

Main responsibilities

- Assists in the development of the Brand Marketing Plan by developing and understanding of the drivers of brand growth, brand health, identifying key issues and opportunities.

- Coordinate & manage functions and agencies to execute 3 TVC campaigns and Mua He Khong Do.

- Preparation of product concept for re-proposition of Macchiato Milk Tea brand and contribution of developing communication in launching new product

- Ensure digital assets are aligned with Brand Manager/CMO and meet the timeline for running on digital.

- Monitor and analyze brand performance (Volume, Brand Health, Media performance, etc) daily/monthly to recommend and execute appropriate ways to achieve objectives initially.

- Work closely with agencies (Creative agency, PH agency, etc ) and cross functions to execute brand activities.

- Market visit (GT&MT) to update our product status in term of visibility and retailers feedback, plus tracking competitors activities.

- Follow up and evaluate post-launch for each campaign to conclude key learning & recommendation.

- Monitors budget spend every month and update costing for MA - Evaluate P&L for business cases to have a suitable action as assignment from BM

- Briefing to functions/agencies for new campaign.

- Briefing for design in the development of packaging (TXKD 330ml, Tet Packaging, Summer Packaging,...)

- Understanding NPD process.

- Provide the required administration and marketing support to the Brand Manager/CMO.

- Translate to CMO on the meeting with CEO/ cross-function that using Vietnamese

2. SHINE EVENT CO.LTD - MARKETING EXECUTIVE & EVENT PLANNER

Main responsibilities

- Planning full year marketing activities

- Coordinate with vendor to develop Website as aligned with director and update periodically

- Support director to re-build company portfolio.

- Daily tracking Google Adwords result to measure efficiency.

- Create content on fanpage to maintain awareness and consult to customer .

- Implement marketing strategic of client: email marketing, promotion (design and print flyer).

- Plan and manage event: design invitation letter, banner, backdrop, standee, invited attendance; manage timeline on event, report after event.

- Present event proposal for client.

- Manage and develop relationship with client.

- Managing - maintaining relationship with suppliers such as hotelrestaurant ( Intercontinental, Liberty Hotel,, Stix Restaurant,..), gift, printing.

- Support other tasks

3. THE V SHOW JSC - MARKETING EXECUTIVE

Main responsibilities

- Develop communication plan for Amazing Viet Show program of Van Son Comedian in first 6 months.

- Identify, contribute on developing new business opportunity

- Amazing Viet Show. Pursue and negotiate with agent for corporation.

- Planning agenda/activities in Amazing Viet Show.

- Manage existing business of company, manage stage for rent.

- Completing profit & loss statement for event & PR activities

- Supervising for VPBank sing & dance program

4. FRENCH VIET LUXURY PRODUCT CO.LTD (LA PETITE EPICERIE SAIGON) - MARKETING INTERN

Main responsibilities

Design materials for marketing activities: banner, voucher, standee in fairs, sticker and tag for weeding package, POSM for visibility on store.

- Support BM to develop full year activities.

- Support Brand Manager in developing content & design for "Designed Wedding Gift" fanpage.

- Support sale team in fair/exhibition.

- Manage and develop relationship with partner of company