No Degree - DH Khoa Học Xã Hội & Nhân Văn TP HCM

Year(s) of Experiment: 11

Current Level: Manager

1. 01/2023 - 08/2023 : Marketing Leader - DOE Vietnam (Dentistry of Excellence) - Full time

- Do market research, competior research, and customer behavior research.

- Develop, implement and monitor medium and long-term marketing strategies, in line with the company's strategy and goals.

- Control marketing costs, propose marketing budgets for projects in each phase; budget control, performance measurement based on used budget.

- Coordinate marketing channels, platforms, and tools to generate growth in: brand awareness, engagement, leads, and brand trust.

- Working directly with suppliers on marketing materials, market reports, as well as developing localized marketing activities, increasing the ability to reach customers.

- Build relationships with KOLs, government organizations, universities to create product experiences and increase product recommendation to the community.

- Coordinate with Sales Department to implement promotions, sales activities and plan to increase sales, increase customer experience from time to time.

- Standardize and update the department's working process to ensure effective operation and coordination with other departments.

2. 11/2020 - 12/2022 : Operation & Marketing Manager - Phụ Tùng Hàng Hiệu Motor Workshop - Full time

- Marketing Strategy to create repution/brand image, build trust, promote service and egagement from customers. (80% online platform)

-Build custormer service procedure to create brand love and up sell. (both offline service and by online software)

- Manage workload & coordinator technical team to serve customer due to requirements.

- Manage cash flow among: MKT budget, Products (Goods) order, Fixed cost, Profit & Loss.

3. 8/2016 - 10/2020 : Brand Manager & Event Speacialist - LG Vina Cosmetics - Full time

- Rebranding & Repositioning Mainstream Brand (Essance)

- Launching new Hi-end Brand (Belif, VDIVOV) - Develop whole year MKT plan including activities, promotion & cost allocation with creative ideas & tools.

- Develop new online sale channel: KOL affiliates, Ecommerce, H&B online/offline chains.

- Work closely with Sales team & CRM teams to reach the sales target.

- Work closely with Event Agencies to create concept and implement executions for all cosmetics brand of the company: OHUI, Su:m37, Whoo, Belif, Essance.

4. 3/2015 - 05/2017 : Account Manager - VSTYLE MAGAZINE & NA MEDIA

- Key contact with Key Clients: Together with Brand Manage and Marketing Manager from Client side to plan long term activities for brands

 - Manage internal team in terms of planing, execution, guaranteeing schedule, outcome, quality, and brand’s image in every project

 - Being Communication Manager VSTYLE’s Private Sale – the leading Luxury cosmetic & fashion sales event in Hochiminh city – in term of concept and content developing for every season.

- Contributing in business development including creating new service or connecting new clients.

5. 11/2012 - 2/2015 : Senior Account Executive - INTEGRATION COMMUNICATIONS

- Integrated comunication Plan including PR, Digital, Event and other marketing tools due to clients’ requirements.

- Creating and managing Social Content strategy.

- Mid-scaled event managing: coordinating with planning team, designers, production team, human resource and logistics to completely hold an event/activation/talkshow/workshop.

- Running Activation for Cosmetic & Beverage Brands at super market and Shopping Center

6. 6/2011 - 10/2012 : Account Executive + Copy Writer - VIOLET COMMUNICATIONS - Full time

- Independently manage PR campaigns and handle all the contacts, negotiations with client and third parties until the project is completed.

- Handle all press conferences, and improve the relations with media & KOLs.

- Content Strategy for all PR tools: Press, KOL, Celebrity, Social network.

- Manage cost to meet the quotation and guarantee the profit for each project.

7. 6/2010 - 6/2011 : Junior Account Executive + Copy Writer - LOWE VIETNAM - Full tim

- Holding Press Conference and Media Relation

- Working closely with designer for visual development and art director for shooting photo excecution.

- Preparation fo press release, advertorials, interview, forum seeding…as a copy writer