Bachelor of Commerce RMIT University2009 - 2012

High School Nguyen Du 2006 - 2008

October 2022 - Present

PINACO - DRY CELL AND STORAGE BATTERY JSC

Trade Marketing Senior

• Leading activation programs with partners to improve brand visibility
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers
• Taking care of all the signboard and billboard for all agents in Vietnam
• Built brand awareness and generated leads
• Promote marketing campaigns and programs to Marketing Director for consideration.
• Support MT channel about POSM, design.
• Follow and take care all the events of agents such as Customer
• Conference Work closely with Vietnam Economic News, Tuoitre News, Dantri News,... for brand awareness.
• Implement marketing project for new product and send directly to Marketing Director

May 2022 - October 2022

GIORDANO VIETNAM

Trade Marketing Senior

• Developing and executing the Trade
• Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget. Making trade promotions, activities, GWP plans
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful instore campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.