La Trobe University HANU Campus

University/College Details

1. Digital Marketing - Content Marketing - Amobear ( Jun 2022 - Jul 2023)

Application project:

Developed and managed high-performing digital marketing campaigns on various platforms (Google Ads, Facebook, and TikTok), successfully expanding the brand's reach to diverse global markets.

Leveraged AI tools to enhance content strategy, elevating the effectiveness and reach of mobile application campaigns.

Employed rigorous market research methods for each target country, devising strategies centered on keyword, image, and video content optimization.

Utilized key analytical tools (Google Analytics and Firebase) to gather valuable data, leading to significant campaign optimization and product enhancements.

Facilitated productive cross-functional collaborations with product teams (developers and testers), delivering insightful feedback and solutions to improve product user experience. Used Figma for creating comprehensive user flow diagrams, significantly improving user engagement and retention.

Assumed full responsibility for campaign budgeting and cash flow, implementing cost-effective strategies that led to optimized campaign expenditures and increased profits.

Writing a detailed guide on effectively using Apple Search Apps and TikTok, which assists teams in better understanding these tools and outlines the steps for their correct setup.

Website project:

Generated SEO-optimized content that significantly boosted the website's organic traffic, enhancing brand visibility and audience engagement.

Designed intuitive wireframes to guide web developers, ensuring seamless and efficient website development processes.

Utilized Google Tag Manager and Google Analytics to monitor user activities, establishing a robust link with Google Ads to optimize conversion rates.

Regulated budgeting and cash flow for the project, consistently enhancing content and campaign strategies for optimal profitability.

2. Marketing and Events Intern - BUV ( Nov 2021 - Jun 2022)

As an intern, I've gained invaluable experiences in various facets of the organization.

My responsibilities encompass supporting event organization, liaising with BUV partners for satisfaction and future planning, brainstorming upcoming strategies, processing student requests like academic papers and certificates, all while juggling multiple tasks with a keen attention to detail.

This multifaceted role has provided me with a robust understanding of the operation and honed my multitasking abilities.

3. FLAT WORLD - English teaching assistant ( Mar 2020 - Jan 2021 )

As a Teaching Assistant, I was responsible for preparing lesson plans, managing classroom dynamics, teaming up with foreign teachers, and guiding students.

The job gain me experience to exercise my skills in curriculum development, classroom management, collaboration, and student engagement.

4. Real estate agent - Ngoc Lam ( Jun 2018 - Jan2019 )

I proficiently provided property details to clients, understood their demands to propose the best offers, and showcased negotiation skills to ensure customer satisfaction. This role honed my customer service abilities, analytical skills, and negotiation prowess.