Hospitality and Tourism - Hue University (Jan 2012 > May 2015)

Major: E-Commerce

GPA: 7.8/10

PROPZY VIETNAM (PROPZY.VN) (Sept 2018 > Present)

Senior Email Marketing

Main responsibilities:

- Drive the development and implementation of customer email

strategy

- Manage the design and own copy writing process for all email contents, graphics and landing pages

- Work closely with the Digital Marketing Manager to ensure that email strategy coincides with big moments (e.g. Product Launches, Announcements, and Events with sensitive key dates) that align with the Direct Business Strategies and Marketing Initiatives.

- Regularly analyze data to look for opportunities for higher Open Rates, Click Through Rates, Conversions and Lead.

- Monitor and report on the perfomance of millions of daily email sends

- Work closely with Analytics to regularly report email performance, use data to continuously test, measure and optimize the email marketing campaigns, Transactional Flows

- Identify any problems with deliverability, spam complaints or unsubscribe

- Communicate with readers to resolve email-related issues and identify opportunities for operational improvements

Other responsibilities:

- Social Media: Plan, develop and maintain social and online content that attracts attention, generates interest and encourages sharing by our followers

- Online advertising: Coordinates with Online Advertising team to develop and monitor online ad campaigns that increase awareness of our brand, promote our property list, and lead generation.

DREAM VIET EDUCATION (KYNA.VN) (Oct 2016 > Sept 2017)

Email Marketing Executive

- Managing the companies email campaigns and communicating company brands through email marketing.

- Analysis of current email marketing campaigns and making recommendations for improvement.

- Managing trigger email campaigns throughout the customer lifecycle to maximise sales.

- Carrying out segmentation of the database and implementing remarketing strategies.

- A/B Testing on various email campaigns to establish the most effective.

- Reporting to the marketing director on sales revenues generated through email marketing campaigns.

- Ensuring all email campaigns comply with current email best practice in the industry.

- Working closely with the Head of CRM to develop a clear CRM strategy.

DMC ATLAS VIETNAM (Jun 2015 > Oct 2016)

Email Marketing Executive

- Maintaining and developing online sales channels to achieve the online sales target

(getyourguide.comtourradar.combemyguest.comviatorDeal.com. sg)

- Develop online distribution for hotels

- Assist Offline sales in marketing collaterals and communication materials (brochures).

- Design required brochures for trade shows and handouts.

- Develop and maintain email marketing calendar