University of Economic HCMC Bachelor in International Business | Aug 2018 – Mar 2022

• GPA: 8.16 / 10

• University Scholarship 2020 & 2021

MIDEA VIETNAM Marketing Specialist| Mar 2022 – Aug 2023

• Manage brand image on online and offline channels: social media, website, email campaigns, advertisements, and marketing merchandise

• Develop communication plans and branding campaigns under aligned marketing strategy and budget.

• Execute and track 360 degree landscape marketing activities including content management, Event, OOH campaign, digital flatform and social media.

• Manage marketing budget and expenditures

• Lead monthly brand performance report, monitor and update in real time competition activity, category and consumer trends.

• Proficient using design tools: Photoshop, Canva, AI

• Manage POSMs and do retail operation for total brand

Achievement

• Organize 2 press conferences and 12 events with scale up to 100 - 500 target B2B and B2C audiences within 8 months (Big Campaign: Launching Event V8 Air Conditioner)

• Achieve 150% growth in Q3/2022 sales performance, 220% growth in MT channel

• Keep the engagement rate ~ 12% on social media

• Directly manage 5 KOLs and KOC, saving 50% booking cost

• Excellent Staff of The Year 2022

• Successfully lead Launching Event V8 commercial air conditioner in Q3/2023

MERCEDES-BENZ VIETNAM Marketing & Communication Intern | Aug 2021 – Feb 2022

• Support to conduct marketing plan 2022 for Retail Marketing, PR and Event.

• Conduct monthly CRM dealers marketing activities tracking report within Q2 – Q4/2021.

• Support to manage brand activities for both CCC, ATL and BTL: managing content and brand fit visual on social media (Facebook, Instagram and Youtube); provided materials for dealers, including physical and digital brochures.

• Coorporate with event and creative agency to produce content assets for social media and marketing campaigns: Secret Box campaign that achieved an outstanding sales of 1300+ from August to October.

• Contribute to build and manage media plan as well as OOH : MBV Virtual Motor Show attracted 4 million views

Achievement

• Successfully organize big campaigns: Mercedes-Benz Vietnam Virtual Show 2021, Maybach 100 years, Secret Box, MercedesTrophy 2021 Tournament.

• Save the campaign CPC 7%

• Awarded certificate of recognition from General Manager, Marketing & PR

VE SINH GIAY GIA RE – VSGGR CLEANING SERVICE Marketing Executive | June 2020 – July 2021

• Be in charge of external and internal communications of VSGGR

• Manage fanpage and 10 KOLs to execute social campaign on channels: Tiktok, Instagram, Facebook ,Youtube,...

• Lead all ATL and BTL activities

Achievement

• Monthly revenue is increasingly over 100 million VND and returning customers is 35%.