2003-2017 Economic University of Ho Chi Minh City

• Business Administration

2017 English Certificate

• TOEIC 845

2021 IMTA Institute

• Digital Marketing

2021-2023 DIGIWORLD CORPORATION (DGW)

• Digiworld Corporation is a leading Distributor for high quality IT and advanced 3C products in Vietnam, listed in VNR500 continuously from 2007 to 2014

• Senior E-commerce and Marketing Executive

Responsibilities:

• Manage on-platform marketing activities: on-site ads, affiliate, SEO, CRM
• Manage off-platform marketing activities: media planning, manage FB ads
• campaigns for retail stores, FB CPAS campaigns for marketplace
• Brand consultation: advice and deploy e-commerce Mega packages for brands, on-boarding new brands
• Ensure all online stores are visually appealing, furnished with up-to-date content
• Compile, analyze campaign performance data to identify opportunities for improvement
• Achievement:
• Brands in charged: Xiaomi, Samsung, Asus, Microsoft, Seagate, Whirlpool, etc.
• Increased at least 70% in revenue for brands in charged
• The ability to deploy sales and marketing activities at high level

2021-2023 GLOW UP MINI GOLF VIETNAM

• Glow Up is one of the leading Minigolf in Vietnam with an excellent 18-hole minigolf course suitable for all ages

• Business Marketing Partner

Responsibilities:

• Propose and implement monthly marketing and sales plans for Glow Up

➢ Setup Fanpage, Instagram, create viral content on social channels

➢ Run and optimize Facebook - Instagram ad campaigns

➢ Work with KOC to increase traffic to store

 Achievement:

• Company’s revenue increased by 400%
• Gain the ability to cooperate with small start-up businesses

2019-2021 THONG THAI GROUP PRODUCTION TRADING SERVICE CO., LTD

• Thong Thai specializes in high quality leather goods: wallets, belts, bags and accessories. Brand name: 4U SHOP

• E-Commerce Manager

Responsibilities:

• Strategize and execute E-commerce sales and marketing plans

➢ Conduct research into market and competitors’ product - pricing strategies

➢ Set up promotion schemes, affiliates, on-site ads, marketing tools, etc. to ensure campaigns run properly and on time.

➢ Work closely with design team to ensure on-platform visibilities are up to date

➢ Plan and control inventory to ensure business goes well with full stocks

➢ Manage digital agency to ensure FB ads, Google ads are run smoothly and hit

Private and Confidential 3 targeted revenue with good ROAS

• Analyze campaign performance metrics: followers, traffic, CR, GMV, NMV, AOV, ROI etc. to make decision to improve sales

• Supervise customer service staffs to ensure smooth marketplace operation & order processing, follow-up and resolve issues if happened

• Build rapport relationship with Key Account Managers from Shopee/ Lazada/ Tiki/ Sendo, negotiate with them to acquire more exposure for brand

• Manage Ecommerce Executives: train new staffs, provide direction, support and supervise their works

 Achievement:

• Company’s revenue increased by 500% within 6 months

• Gain the ability to develop small businesses on E-commerce Platform