Intermediate - BMG International institute Certification Trade MKT excellence

1. TRADE MARKETING MANAGER - VIET MY GROUP

- Planning, designing, cont rolling and evaluating t rade marketing programs of channels (GT, MT, Direct Sales).

- Cooperating with Marketing to establish POSM concept, launch new products and others PR events for all channels

- Planning and implement visual merchandising at outlet, dist ribution system and others…

- Forecasted sales based on market demand, season.

- Working closely with key customers to provide category and shopper insights to drive performance.

- Following and collecting the information of the market (its t rends, competitor’s activities etc.)

- Actively cooperating with Training Dept. to implement t raining courses to Sales Force.

2. Trade Marketing Supervisor - Trung Nguyen Group

- Build and implement TPR (t rade promotion request) monthly of GT, KA & MT channel.

- Build display programs for over 7,500 key grocery stores & 2,880 outlets drinking coffee

- Plan to deploy hanger for new product in 19,600 retail outlets.

- Build sponsorship programs for MT channel (Co.op, Big C, Lotte, Met ro, Emart,…)

- Support incentive program on new product.

- Plan and forecast budget for Trade Marketing activities in 2018

3. Senior Trade Marketing Executive - International Consumer Products (ICP THUAN PHAT FOOD) 

- Deployed dist ributed and exhibited plan to achieve covered/ present products at sale points: achieve 2.500 outlets in 2015.

- Built promotion programs of categories, dist ributed channels, customer segment based on budget’s allocation from Sales & Marketing’s st rategy.

- Supported incentive program on each key SKUs and new SKUs: increase presence of products at all stores in t raditional markets across the count ry.

- Forecasted sale based on market demand, season, supported sales plan program that drive by company’s revenue target.

- Regulated commodities upon area/channel along with stock at dist ributors, solve stock at company’s warehouse to ensure the right stock of each categories as standard.

- Evaluated the supported program to improve the investment efficiency.

- Market visit supported programs and competitors. Combined data from categories to submit the good plan to Marketing &Sales.

4. Sales data - Coca Cola Vietnam 

Suppported TSM (Territory Sales Manager), ASM (Area Sales Manager) to get good result from RED (Right Execution Daily) exhibition program