Mã số:
Thái Thị Lan
MARKETING - TRUYỀN THÔNG - QUẢNG CÁO

28/01/1988

Nữ

Độc thân

097 848 7259

thilan.thai2801@gmail. com

Quận Hoàng Mai, HN

Thông tin hồ sơ

Mức lương mong muốn:

Số năm kinh nghiệm: 11 năm

Ngành nghề: MARKETING - TRUYỀN THÔNG - QUẢNG CÁO

Cấp bậc mong muốn: QUẢN LÝ CẤP CAO

Trình độ học vấn: ĐẠI HỌC

Ngày cập nhật: 19/12/2023

Nơi làm việc: HÀ NỘI

Giới thiệu chung

• With 10 years of experience in the field of e-commerce at major e-commerce platforms in Vietnam:
Adayroi.com, Telio, One Mount Group, Shopee, Lazada. I hope my e-commerce knowledge will help the company's growth
• With nearly 5 years working in a management position, in addition to being able to effectively lead a team, I can also motivate and motivate employees to work better. At the same time, with good communication skills, I can effectively convey information to all partners & employees. I hope to become a senior manager within the next 3.5 years

Học vấn / bằng cấp

Financial accounting
GPA: 7.8/8

Kinh nghiệm làm việc

LAZADA VIỆT NAM  1/6/2023 - 31/12/2023
Category Management
Manage a team (around 10-20 people ) to develop FA category from Supply (Assortment, seller) to deliver output KPIs (GMV, order, selling seller, selling Item...) assigned by category director
• Establishing strong relations with sellers and supporting their performance, as their main contact point
• Being incharge of the assortment development of a product category for Lazada (EL, FMCG, HB, GM, FA...)
• Identifying key assortment opportunites, building sales team priority plan to assist for execution
• Supporting product and content creation process to increase assortment live
• Planning and maintaining constant stock availability
• Ensuring ambitious revenue growth coaching sellers on competitive pricing
• Suggesting promotions to sellers, selling marketing services, organizing these campaigns internally
• Building weekly marketing plan, determining which products/ subcategories will be promoted on website and
through all marketing channels (Newsletters, Facebook, and display etc, )
• Developing strong analytics to evaluate daily/ weekly/ monthly performance and optimizing further marketing,
pricing and product selection


CÔNG TY TNHH SHOPEE 10/2020 - 5/2023
Head of Key Account Management
I. KPIs:
• Monitor PFM and create plans to achieve goals for team members
• Come up with a strategy and monitor your cat's expected growth rate
II. Scope of work:
• Strategy: Good insight of the industry and devising appropriate strategies for each stage helps the industry
achieve the expected growth rate
• Process improvement: Understand Platform initiatives, come up with ideas to improve processes
• Seller management: Maintain relationships with key sellers, have a plan to help sellers grow steadily on the floor
• Manage team members: Understand the strengths and weaknesses of each employee, inspire & organize activities to help the team bond, find & have a development roadmap for key team members


1 DISTRIBUTION - ONE MOUNT GROUP 3/2020 - 9/2020
Business Development

• Negotiate and sign a purchase contract with suppliers
• Plan and implement quarterly and annually business plan for the category that I am in charge
• Surveying the market, competitors to build appropriate price and product policies
• Looking for new potential products and business strategy
• Develop an effective sales plan


VINECOM LTD., – VINGROUP (ADAYROI.COM) 9/2014 - 12/2019
Business Development
• Negotiate and sign a purchase contract with suppliers
• Plan and implement quarterly and annually business plan for the category that I am in charge
• Surveying the market, competitors to build appropriate price and product policies
• Looking for new potential products and business strategy
• Develop an effective sales plan


HIWAY SUPERMARKET 6/2012 - 9/2014
Data Buying, Assistant to Buyer
• Create supplier code, product code, install product price into supermarket system
• Create a contract with a supplier
• Track inventory & expiry date of goods to have a plan to enter the goods & sales accordingly

Kỹ năng
  • Strategic planning skills

Determine clear goals, have a comprehensive view and come up with an accurate strategy based on SMART rules

  • Teamwork skillI

​​​​​​​Have the ability to adapt well to arising situations. I am very decisive in solving problems. I have the ability to resolve conflicts, always listen and work disciplined

  • People Management

Communicate information that is easy to understand, accurate and complete. Lead the team to the right goal. Train subordinates to nurture talent. Motivate team members

  • Data Analysis

Ability to analyze data well & come up with appropriate strategies

  • Office information technology skills

Proficient in office information technology skills: Word, excel, power point

Trình độ tin học

office information

Trình độ ngoại ngữ

English communication

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