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1.MARKETING TEAM LEADER - TRAVELNER - MEMBER OF BIN CORPORATION GROUP ( 02/2022 - 04/2023)

Content Strategy Management

Coordinate a team of 6 members for timely content implementation

Research and launch new products, collaborating with cross-functional teams

Assist digital team in optimizing ads campaigns via various platforms

Managereputationthroughreviewingchannels,andenhancingB2C & B2Bcommunication

2. JUNIOR MARKETING MANAGER- KAVI GROUP ( 05/2021 - 02/2022)

Rebranding Tao Tien Phat to Kavi Group as per the Board of Directors' request

Supporting HR in promoting brand recruitment and internal communication campaigns

Sourcing new data for the company's projects (customer and agent data).

3. MARKETING MANAGER - FITNESS CORPORATION GROUP ( 06/2020 - 05/2021 )

Develop content and promotional strategies for business channels (website, Facebook, Instagram,YouTube).

Collaboratewithpartners(Lotte,Momo,Grab,CGV,etc) forofflineactivitiesandsales.

Managecustomerserviceteaminhandlingcomplaints,onlinesupport,anddatacollection.

Oversee online content and customer relationships for Livepro Vietnam sports accessories andDalathomestay

4. PR SPECIALIST - BRAND TEAM - REALME VIETNAM ( 06/2019 - 06/2020)

Communication plans for product launches and projects.

Media, agency, KOL/KOC/influencer, and key account relationship management.

Project coordination and reporting to HQ and the Board of Directors.

Mastering crisis communication to safeguard brand reputation. Internal department support for sales optimization

5. PR & PARTNERSHIP SPECIALIST - BEN THANH JEWELRY - PRECITA ( 04/2018 - 05/2019)

Strategic marketing communication planning.

Media and agency collaboration and management.

Influencer and Key Opinion Leader (KOL) relationship cultivation.

Partnership programs and sponsorships establishment.

Events coordination and organization.

6. PR EXECUTIVE - CORPORATE AFFAIRS EXECUTIVE - DATVIET VAC GROUP HOLDING ( 01/2017 - 03/2018)

Comprehensive marketing communication planning.

Proactive media and press engagement.

Dynamic content creation for impactful PR articles and campaigns.

Seamless event organization and press conference execution.

Strategic brand building and internal communication.

Swift crisis communication management.

7. PR EXECUTIVE - TALENT MANAGEMENT - PERSONAL ASSISTANT - INTEGRATION GROUP - FASHIONTV VIETNAM ( 03/2015 - 12/2016)

Develop strategic communication plans for outdoor music festivals: Escape Music Festival,

The Wave Music Festival, etc.

Build relationships with media, press, agencies, and influencers for impactful events.

Organize engaging press events and generate creative ideas for festival announcements and artist reveals.

Assistant in coordinating activities and bookings for company talents.