University of the West of England 

 Major: Marketing in Business Administration

Award Achieved: Second Class (Upper Division)

1. Freelance in Digital Marketing and Data Analyst 

Digital Marketing:

+ Receiving brief/request, consulting (If necessary), unified digital performance KPIs (Leads, Mess, or value sale on conversions) along with the required price benchmarks (CPM, CPR, ROAs, Conversion Rate, ...) a plan implementation with actual quotes.

+ Working with client, consult related parties to produce necessary creative materials.

+ Setting up, executing the brief on Facebook Ads, Google Ads (SEM and GDN), Zalo Ads, Linkedin Ads, ChatBots, and tracking and optimizing continuously day by day.

+ Setting up report Dashboard (Google Data studio or Holistics) and sample report templates on Google Slide to automatically synthesize weekly and monthly according to the project.

+ Preparing widespread reports at the end of campaigns (including figures based on the items that have been closed from the beginning, visualize if necessary, to help customers easily grasp reports) to take over the project.

2. CHIEF MARKETING OFFICER at EXTRIM – Shoe Care Express, JSC

- Building important foundation brand architectures including Brand Logo Design, Brand Guideline, Brand Keys, and align Brand Product Portfolio strategies.

- Setting up, calculating KPIs, and creating Brand Marketing Plan in a year including brand activities, campaign types, size, and budget planning for the year based on company development strategies, requested information from shareholders to

- Building Customer experiences map with critical touchpoints and design UI / UX experiences for the user on Website Application and ChatBots activity during the day or campaign.

- Working closely with Agency in House to keep track of daily task on ads platforms (Facebook Ads, Google Ads, Zalo Ads, Display network, i.e.), campaigns, and other projects for the brand.

- Liasing with external partners, agency outsources, newspapers, ie.

- Working closely with relevant departments (Product Department, Technology Department, Finance Department, etc.) to properly coordinate with the Marketing Department's activities, follow closely its growth, and build an Enterprise Resource Planning (ERP) system.

- Building systems Customer Data Platform (CDP), Customer Relationship Managemen (CRM), moving forward to building dashboards automatically report on Marketing activities.

- Recruiting internal staff, training Fundamental of Brand Building, and other professional activities (Translation or comments on outstanding campaign case studies, i.e.) to maintain team teams' expertise.

- Coordinating with the human resources department to prepare training material related to soft skills in the workplace. Budget Allocation and Internal Marketing Department Finance:

- Implementing planning tables in the department's monthly budget expenditure and controling items, properly recovering necessary bills