University of Economics, Ho Chi MinhCity

1. 03/2023 - 09/2023: Marketing Manager - AN AN HOLDINGS CO., LTD (Startup) Job description:

Management, construction and operation of MKT An An Holdings (including 7 members: 1 lead, 1 trade, 1 media, 1 Digital - OOH, 2 designers and 1 editor)

Develop a strategic plan to develop An An Holdings and An Instand Food brand: Brand identity, brand image (An Chao - An Soup), packaging, shooting – KV brand & product, product announcement, plan - launching strategy, strategy Brand launch strategy, product research with RD team, product training materials for sales - internal - company personnel)

Communication strategy to launch An Porridge - An Soup: ATL - TV press, brand launch press conference, PR post, OOH 2-storey bus for customers to experience products, led screens, LCD buildings Highclass offices and apartments, Brand An Instant Food's self-introduction film, charity sponsorship... TTL - digital lauching strategy, building brand's social channels (facebook, tiktok, zalo, youtube... ), ecommerce channel (Lazada, shoppe, tiktok, livestream).

Trade strategy: Multi-channel launch strategy - Brand launch event with consumers, roadshow of double-decker bus for customers to experience products, activities at 32 HCM markets Sampling - branding & sales, Trade & Consumer Promotion, Plan Merchandise, Direct marketing & Activations... goal to support sales out.

Develop a 2023 marketing strategy and 2023 marketing budget, Build a set of images and rules for sales during the initial stage of product launching (when the product is completely new in the market)

2. 03/2021 - 11/2022: MARKETING DIRECTOR - THIEN NAM HOA TRADING SERVICE JOINT STOCK COMPANY_THIEN NAM HOA ELECT RICAL MACHINE 

Job description:

- Advise BOD on development plans, company branding, Trade promotion plan, coverage strategies (new store openings), strategic cooperation with partners à promoting achievement target sales, expand the customer base, increase coverage.

- Advertising plan, communication and image design team à in accordance with the concept of each program, ensuring work progress_Marekting 360 (ATL - BTL -TTL).

- Building branding for Thien Nam Hoa: short-term or long-term communication strategy - brand à increase brand recognition, customer loyalty to the brand; big ideas & content creation for advertising media campaigns; Crisis handling (communication & public complaints).

- Manage and operate Trade marketing: Consumer promotion, merchandise, POSM promotional items, promotion campaign & Sampling, Direct Marketing & Activation, event organization – conference… Layout management in-store display (concept - CIP), new store opening, Local trade programs for each store. Affiliate marketing to expand customer base.

- Manage, orient, monitor and implement online advertising campaigns (Digital: articles, Google, Youtube, facebook, zalo, tiktok...) and offline… Ensure effective advertising operations (growth and cost optimization).

- Collect, construct, examine, and evaluate data, customer preferences, and competitor analysis à to offer solutions suitable.

- Monitor / Coach/ Train for team member to align the Trade team towards the business objectives

3. 9/2016– 6/2021: MAKETING MANAGER - VIET SOMEDIA MAKETING MANAGER – MEGA ON AGENCY (cooperation communication plan for projects) Job description

- Building

- managing strategies, 360 communication orientation (TTL - ATL - BTL) for brands, medium and longterm, Big Idea.

- Creative Planer – Creative content in line with market & customer trends (make sure not to coincide with other brands in the same industry).

- Research and analyze market data, competitors... to offer solutions suitable for brands (plan: building brand, trade promotion program, developing distribution channels MT – GT - Ecommerce, increasing coverage…)

- Manage and effectively use the Marketing - communication budget of each project.

- Deploy communication activities, press, events, conferences for customers. Consulting on communication activities, development orientation, management of press and television activities and handling communication crisis for brands.

- Implement advertising plans for brands: online_Digital advertising plans (Google, Facebook, Zalo, Youtube…), newspapers, television, OOH.

4. 7/2015 - 5/2019 :PR MANAGER - BIBIBCA CORPORATION Job description:

- Making communication strategy, advertising plan, management and deployment for the company's brands: Brand (Launching new and re-launched products/packaging: Hura Deli, Mid-Autumn Festival, Ahha candy, consumer promotion, Orienko commando...), sponsorships, events, conferences, press conferences, company's community activities...

- Work directly with newspaper reporters - TV station editors, give interviews, organize press conferences

- External Affairs

- Spokesperson: Press release, answer reporters' questions, handle media crises, work with state agencies, social organizations...

- Consider - propose sponsorship - cooperate in communication programs (media, gameshow, social activities...)

- Summarizing & reporting campaigns, surveying customers - competitors à evaluating program effectiveness, proposing new plans.

- Make weekly, monthly and quarterly reports of Marketing department for the BOD.

5. 11/2011 - 3/2015: PR EXECUTIVE - Sai Gon Co-op Media Company Limited (SCMedia) Job description 

- Plan and carry out annual corporate communications: internal communication, paper newspaper, online newspaper, Digital advertising...

- Planning, managing and implementing POSM products: catalogs, leaflets, Booth display, PGlease ...

- Corporate communication management

- Company representatives work with Newspapers / Radio, relevant authorities.

- Writing press releases, PR articles, and TVC scripts for promotions.