Vietnam National University, Hanoi (VNU)

1. PAPAYA INSURTECH - Marketing Lead ( May 2022 to September 2023)

- Conduct market research to collect industry information, gain customer insights, analyze competitors and propose initiatives for new product development. Key highlight: Successfully developed 02 new micro insurance products within 6 months

- Collaborate with other departments (Tech, Product, UX/UI, Operations) to improve website and mobile app regarding changing needs in terms of products and user experience.

-  Design and propose promotion for each healthcare service on app. Key highlight: Mobile app engagement rate increased nearly 15% after improvement. Brand management & Communication

-  Build short-term brand development strategy for B2C insurance products (including brand positioning, product concept, communication plan).

-  Enhance brand image towards B2C customers through partnership marketing activities.

- Work with agency/freelancer to design and produce communication and sale materials such as brochure, video clip, POSM... Partnership marketing

-  Work with partners in the health industry to promote sales channels and cooperation opportunities. Digital marketing

- Research, plan and execute the overall digital strategy (including SEM, SEO, FB and Linkedin), aiming to enhance brand awareness and generate leads. 

-Use tools like GTM, Google Analytics, Google Studio to set up tracking and control ads performance.

- Key highlights: SEO active users increasing 5 times within 3 months; Performance ads with ROAS = 4.0. Project & team management

- Ensure the overall operations of the marketing team and make sure the progress of projects always meet the deadline. Responsible for arranging and managing all marketing activities.

-  Manage the marketing budget and marketing team with 03 members. 

2. CATHAY INSURANCE - Digital Marketing Specialist ( November 2020 to April 2022)

- Created media plan (FB,GG), tested digital channels, and built content marketing strategy to drive 12% increase in traffic per month, ROAS=2.0. 

- Improved SEO and implemented automation email campaigns for increased member registration.

- Developed automation email campaigns based on customer interactions with the platform, that improved CR (member registration/ policy orders) by 25%.

- Created automatic KPI reporting and worked with internal/external teams to organize marketing activities.

3. DELI STATIONERY (FMCG) - Marketing Specialist ( January 2019 to March 2020)

- Collaborated with sales, R&D and oversea teams to conduct market research, define pricing strategy, propose stationery products (including brand prositioning, product concept, IMC plan). -  Managed brand activities including promotions and events, working with agencies for ATL and BTL activities.

- Oversaw website, web app and social media platforms.

-  Organized customer conferences to enhance brand image and generate leads. Achieved over 300 registrations in one conference event with a scale of nearly 500 people.