Business Administration Ho Chi Minh City Open University

Academic English HCM City University of Foreign Langguage and Information Technology

Certificate : Academic English - TOEIC Score : 795

Marketing Certified Marketing Executive (CME) – SMEI International

Management Management skills for Manager – Keppel management training

From 8/2021 SPG LAND – Senior Strategic Planning & Marketing Manager

- Market research for Australia, Japan and Macau market

- Strategic planning for oversea projects including:

• Product development : study and recommendations on facilities provision unit mix and inclusion list

• Pricing : study and propose pricing strategy, model and detailed pricing list

• Point of sales : sales policy, sales procedure, daily report of sales agencies

- Compose and manage sales and marketing budget

- Marketing tools production : scale models, 3D model, interactive application

- Organize opening, weekly and interstate events

- Branding establishment: logo, corporate profile, project profile …

2/2017 – 8/2021 KEPPEL LAND VIETNAM – Sales & Marketing Manager

- Projects in charge : Empire City, Palm City, Estella Heights, Riviera Point, Celesta Rise, Celesta Heights, Celesta Gold and Riviera Cove.

- Market research for HCM and other markets ;

- Plan and execute marketing mix :

• Product development : compose Marketing Brief, giving recommendations on landscape design, facilities, unit mix, unit layout …

• Pricing : pricing paper, pricing stategy, detailed pricing list … ;

• Point of sales : Sales agencies evaluation and recruitment;

- Promotion : propose promotion scheme to push sales

- Plan & execute sales event, opening ceremony and press conference ;

- Marketing tools production : scale models, 3D model, website …

02/2016 – 02/2017 MAPLETREE VIETNAM - Marketing Manager

- Plan & execute marketing activities to including brand and trade marketing

- Plan & execute sales event, opening ceremony and press conference

- Plan and execute Digital Marketing activities (Search Engine Optimization, Search Engine Marketing (Google Adwords, Google Display Network), Email, SMS marketing and Facebook Marketing

- Plan and manage marketing budget.

2014 – 2016 SEMBCORP PROPERTY VIET NAM - Sales and Marketing Manager

- Planning and executing Marketing activities to increase the brand awareness and sales of the apartments of the project The Habitat Binh Duong

- Planning and executing event such as sales event, ground breaking, opening ceremony and press conference

- Planning and executing Digital Marketing activities (Search Engine Optimization, Search Engine Marketing (Google Adwords, Google Display Network), Email, SMS marketing and Facebook Marketing

- Marketing tools production : scale models, sales gallery, website, brochure …

- Managing marketing cost and expense (including Sales Gallery & Show Units operation, Advertising and Promotion, Branding and Activation).

2011 – 2014 2008 – 2011 DKRA VIETNAM - Marketing Manager

- Making plan and conducting the Marketing activities (traditional and online) to increase the sales of the land parcels and apartments;

- Conducting branding activities including making PR plans, writting PR articles, making the content of the company’s website, MC for company’s events and seminars, branding positioning, competitors studying.

- Co-ordinating and managing Marketing projects such as designing the company website, the Point of Sales Materials system, Brand Identity system, Google Ad-Words and Search Engine Optimize Campaign.

- Staff training on ISO, KPI and marketing management skills

2008 – 2011 HOA BINH CORPORATION (HBC) – Senior Marketing Executive

- Making plan and conducting the Marketing activities (traditional and online) to increase the sales of the ready-built workshops and business supporting services of Hoa Binh Industrial Park and Residential Area

- Conducting branding activities including making PR plans, writting PR articles, making the content of the company’s website, MC for company’s events and seminars, branding positioning, competitors studying.

- Co-ordinating and managing Marketing projects such as designing the company website, the Point of Sales Materials system, Brand Identity system, Google Ad-Words and Search Engine Optimize Campaign.

- Conducting sales and customer care activities for the customers from US, UK and Europe including investment promotion and consulting, legal consulting (investment certificate, tax registration, company’s stamp registration …)