Western Sydney University| Oct, 2017 - Aug, 2021

Bachelor of International Business

(GPA 7.3/10)

Certificate of English for Academic Purposes 5
(IELTS 6.5 equivalent)

Highlights: KAE - Ecommerce, Campaign/Project Execution and Management, Channel Operation and Development, Digital
Marketing Services and Solutions Consulting.

HEDIMA - Healthcare Digital Marketing
Account Executive | Mar, 2023 - June, 2023

Approach new potential clients, take care and develop relationships with current clients.
Receive briefs/feedback on marketing services from clients, consult for clients about HEDIMA's services and solutions.
Coordinate project team in developing proposal & executing projectn to ensure client’s goals & requirements.
Plan and allocate tasks to internal or external teams to ensure the project timeline.
Manage project budgets & incurred costs.
Responsible for the quality and progress of the project.
Work with the suppliers of each project (if any)
Collaborate with accountant/admin to make contracts, take over, monitor cash flow, and debt.

ELSA Speak Vietnam
Channel Development Executive | Oct, 2022 - Feb, 2023

Maintain relationships and implement partnerships with new and existing partners in Offline and Partner channels.

Understand the needs of customers and businesses to find go-to- market strategies.

Planning sales activities at Offline stores and partnerships including:
Listing, inventory, promotion, availability, personnel.
Coordinate with related departments to implement the plan and achieve KPI in terms of revenue and market expansion.
Daily operations, response and troubleshooting to monitor
performance: visit stores, build and manage PG teams, manage
POSMs.

OnPoint Vietnam
Key Account Executive | Oct, 2021 - Sep, 2022

Define the business plan & strategy for brand/account, in terms of
P&L, assortment growth, budget management and brand partnership.
Main in-charge for sale out and sale in by monthly/quarterly/yearly.
OnPoint Vietnam
Key Account Executive | Oct, 2021 - Sep, 2022
Highlights: KAE - Ecommerce, Campaign/Project Execution and Management, Channel Operation and Development, Digital
Marketing Services and Solutions Consulting.
"There is no secret to success. It is the result of preparation, hard

work and learning from failure"

In 3 months marketing events of 2020 Tet, I constantly achieved KPI in sales volume. The highest number of beer boxes I used to sell was 40 ones/day at a medium-sized Co.op
Mark supermarket while my KPI was 10 beer boxes/day. The numbers of sold beers increased four time.
ABInBev Vietnam | Mar, 2019 - Mar, 2020

Drive sales and profitability through proper merchandising as product pricing, sale & marketing strategy to work with brands.
Collaborating with internal stakeholders & external partners

(Lazada, Shopee, Tiki) to deliver and execute best-in-class E-
commerce campaign, and achieve KPI in revenue.

Controlling the step-by-step operation smoothly committed to deadline between relevant teams before the mega sale happens.
Setup the promotion (included voucher, prices, gift, ect) based on
Seller Center's tools.
Controlling the accuracy of price, gift, voucher, images displayed on landing page of the platform, SIS and CPAS (Facebook ads).
Daily checking stock on hand and manage the inventory level.
Work closely with platform's KAM about visibilities slots (Flash sale, campaigns register), CRM, listing new SKU on the platform and fix issues such as low traffic, out of gift/product stock, customer's complaints, etc to optimize performance.
Monitoring key performance indicators (pageview, CR, GMV, NMV,
etc) and analyzing data to understand market trend and develop plan to improve performance.
Doing performance report and send to line manager weekly/monthly.
My clients: La Roche-Posay, Vichy, Karmart (all belongs to Health and Beauty Category)

AB InBev Vietnam
Brand Promotion Ambassador | Mar, 2019 - Dec, 2020

Introducing, consulting and selling products to potential customers at supermarkets across marketing campaigns.
Displaying shelves areas, making price list and pack gifts following marketing plans.
Daily checking inventory.
Reporting daily sales volumes to the manager.