Master of BA HoChiMinh University Of Technology

1. Sr. Brand Manager 07/2022 – 12/2022 NOVA CONSUMER (FMCG) 

Brands: TETE (rice cracker), CAKE, SNACK (new category brand)

-Develop and implement the marketing plan of the assigned NEW brand to achieve the set sales and market share targets, included: market research, product development supervision and packaging design; pricing; launch new products; monitor advertising campaigns and sales of the brand.

- Contribute to business plan development at the stage of plan implementation in order to develop a marketing strategy in line with the company's vision, strategy and goals for new CAT.

2. Brand Manager (1 Year) 07/2021 - 06/2022 - ORION FOOD VINA (FMCG)

Brands: SOCPHO (nut), energy bar (new category brand) •Drive innovations and lead the creation of new Category, Brands (Nut and Energy Bar)

- Support the Marketing Manager of the category in identifying and implementing the brand's shortterm and long-term marketing strategies in line with the company's overall business strategy. Building teams and developing people. Lead, coach, evaluate and develop brand assistants/ABMs.

- Lead category quarterly plan (price, sales target, promotion scheme), work with channels team to finalize. Monitor and manage marketing activities within budgeted constraints. Grow revenue of category and push to achieve forecast accuracy, KPI. Closely monitor the sales situation and forecast the output of the category.

- Responsible for OP, manage and use the budget properly and effectively within the approved budget., sales and marketing target proposal, and P&L funds to be within the marketing budget, reconcile the marketing expenses, ROI monthly with the accountant

3. Sr. Assistant Brand Manager (3 Years) 08/2018 - 06/2021 - MASAN CONSUMER (FMCG)

Brands: Red Ruby - Beer

- Developing, planning the sponsorship activities based on the brand plans to build up the brand awareness for target. Coordinating with agencies to develop and implement the promotion and sponsorship programs customers/consumers

- Implementing brand activities to comply with the brand plan and focus on the TVC, promotion, activation and sponsorship activities, online & offline

- Following up/implementing brand activities based on guidelines of brand identities to ensure all activities are in line with the brand plan and guidelines.

- Monitoring the processes of implementing wall banner, billboard, print-ad, online media contents etc. to ensure these processes are done and launched timely and efficiently. Following up with the development and distribution of POSM to ensure the distribution of POSM is adequate and timely for the events.

- Responsible for brand performance and competitive position in the market including volume & value growth, market share, distribution, competitive pricing and profit margin; Monitoring and balancing the sponsorship budget to ensure the activities are not exceeding the approved budget.

4. Assistant Brand Manager (2 Years) 10/2016 - 08/2018 THIEN LONG GROUP (Stationery) 

Brands: FlexOffice, Thien Long

- Product marketing: understand in charge product, feature, and technology to communicate it to sales, promoters, customers, sale briefing.

- Product development: working with the companies own principal brand - Disney and Doraemon for brand use right and adapt cartoons characters in new products of Viet Nam and area market. Product management by launching, packaging management, developing an understanding of the drivers of brand growth, brand health and identifying key issues and opportunities.

- Trade marketing: build, implement and monitor the annual Marketing Plan, Promotional calendar & Activities, product show in charge product display, sales, POP, promoters and competitors for proposing action plan. Responsible for developing of brands to BM

5. Brand Marketing Executive (1 Years) 02/2015 - 05/2016 TRUNG NGUYEN GROUP (FMCG)

Brands: Che Phin, Sang Tao - Coffee Roasters

- Participate in building and execute marketing plan including ATL & BTL activities (social media, TV, exhibitions, promotional events, etc.);

- Conduct research & analyze data to evaluate trends, market, target consumers and competition ventures;

- Support in controlling marketing expense (advertisement & promotion activities) & budget;

- Daily/ Weekly report to superiors on progress of projects and assigned tasks;

- Plan & execute tasks regarding product development following project quality & timeline including packaging design, assessment and product development process.