MASTER OF BUSINESS (MARKETING SPECIALIZATION), CHARLES STURT UNIVERSIT

1. JULY 2019 – PRESENT BRAND MANAGER, GOT IT Key responsibilities

Be in charge of internal & external communications.

Quality control campaign designs & user flows for clients.

Support merchants in communications.

Accomplishments

- Craft a Sales Kit comprising of multiple items including Sales Deck & Company Profile.

- Create a Merchant Deck to attract new merchants.

- Revamp the website.

- Create various e-newsletter templates for different occasions & purposes

2. JANUARY 2018 – JULY 2019 MARKETING MANAGER, LA VERANDA RESORT PHU QUOC – MGALLERY 

- Made annual marketing plan including communications topic calendar, PR strategy, and photoshoot schedules.

- Oversaw PR plans & articles.

- Collaborated with freelance copywriter to prepare & approve press releases throughout the years.

- Created monthly e-blasts.

- Overlooked including uploading new contents to website.

- Prepared marketing materials for both domestic & international tradeshows.

- Registered & made voting campaigns for awards.

3. MARCH 2014 – DECEMBER 2017 ASSISTANT BRAND MANAGER, JADOVIE Key responsibilities 

- Managed 03 brands – Omega (fish oil), Foltène (haircare) & Clédura (joint care): new product development, market research, product positioning, packaging, internal product training, strategic planning, plan execution, budget allocation & sales forecast.

- Co-worked with the Trade Marketing Team and be responsible for all

- Cooperated with the internal Graphic Designer & Cowan to develop Omega’ & Clédura’s packaging.

- Collaborated with Dentsu in making & producing key visual creatives for the Omega brand’s communications campaigns.

- Launched the Omega brand – the business’ very first product brand – with an activation that welcomed 100 people including doctors, pharmacists, business partners, press & media.

- Executed a 02-phase communications campaign for the Omega brand with various objectives of educating target audiences, creating brand awareness & inducing purchase resulting in 15% revenue increase.

4. NOVEMBER 2011 – FEBRUARY 2014 MARKETING ASSISTANT, TRAILS OF INDOCHINA Key responsibilities

- Managed B2B & B2C EDM communications.

-  Input to monthly tactical promotions.

- Participated creatively to marketing collateral designs.

-  Innovated multiple monthly marketing collateral designs.

-  Self-learned TourPlan – a program used to set up tours & calculate costs & be able to train newcomers.