 2016 – Now:

Studying Master of Columbia Southern University (Major: Business Administration)

 1998 – 2002:

Bachelor of Economic University of HCM City (Major: Business Administration)

 1995 – 1998:

Nguyễn Công Trứ High School

February 2012 – Nov 2018: VINATABA PHILIP MORRIS LTD.

Area Sales Manager

 Responsibilities:

Lead, motivate and direct my team through implementing optimum territory journey

routings, call mission plans and call frequency patterns to maximize efficient and

effective sales and merchandising force utilization.

Manage the implementation of retail trade incentive programs and retail account business

development plans.

Training, coaching sales supervisors, business development executive and sales staff.

Make sure my group performs well the business objectives but always adheres to the

integrity and trust.

 Achievements:

Develop D2, Miếu Nổi become “MARLBORO ZONES” the best area for Marlboro

brands.

Build Đồng Nai province become the best volume of nationwide province.

August 2010 – February 2012: VIETNAM MARITIME BANK

Direct Sales Force Manager

 Responsibilities:

Lead the team as a group of hunters in the hunting-farming model to search for large

customers using banking services regularly and through these customers to develop their

partners.

Promptly resolve customer complaints and advise them on the most effective ways to use

banking services.

 Achievements:

Develop the Hub of District 7 to become a Hub with big customers and the best balance

in the 4 Hub in the South.

March 2009 – August 2010: HANOI – CARLBERG BREWERY LTD.

Area Sales Manager

 Responsibilities:

Build and develop good relationship with Key outlet owner and classify potential outlet

to sign the business contract.

Manage sales targets set by Business Director monthly basis.

Lead and manage an existing sales team, develop sales plan, motivate and counsel team

members.

Set target to sales supervisors, PG team leader and manage to achieve target.

Manage budget to achieve company objective as: manage POSM budget, deploy PGs to

suit outlets, support by cash to outlets,…

Involve in processing outlet promotion smoothly and supporting Marketing in company

event.

Preserve outlets, sound out competitor activities to report sales manager.

 Achievements:

Developed 02 distributors My Lien and Anh Kha to become the 02 largest distributors in

the South

June 2007 – March 2009: SAB MILLER VIETNAM BREWERY LTD.

National Key Account Executive

 Responsibilities:

Build and develop good relationship with Mordent Trade channel such as Metro, Big C,

Coop Mart, Maximax Mart, Citi Mart,…

Set target to PGs and manage to achieve target.

Create more channels, method of selling products to different target customers such as

Vinamilk shop, Convenient store (Speedy , 24 hours,G7, ...), Mini market,…

Branding, merchandising products in outlets, checking stocks to warrant products on

good situation.

Involve in processing Key account promotion smoothly, provide pre-sale and after - sale

support for customers.

 Achievements:

Success in selling products into all modern sales chains such as Metro, Big C, Coop Mart,

Maximax Mart, Citi Mart and 24h system as Vinamilk shop, Speedy shop, G7, …

The only employee of the company rated 5 out of the year while all other employees are

only rated at 3 or below.

Aug 2002 – June 2007: VIETNAM BREWERY LTD.

Senior Sales Representative:

 Responsibilities:

Build and develop good relationship with outlet owner and classify potential outlet to

sign the business contract.

Set target to PGs and manage to achieve target.

Manage budget to achieve company Objective as: delivery POSM, deploy PGs to suit

outlets, support by cash to outlets,…

Branding, Merchandising products in outlets, checking stocks to warrant products on

good situation.

Involve in processing outlet promotion smoothly and supporting Marketing in company

event.

Preserve outlets, sound out competitor activities to report sales manager timely.

 Achievements:

Assigned and successfully developed the Heineken XLN brand in Horeca Ho Chi Minh

City system and through which the senior manager of Heineken brand increased the

budget by 1.7 billion to implement sponsorship and advertising