VIETNAM UNIVERSITY OF COMMERCE

Major in: Business English

1. SAO KHUE ., JSC (SK TRANSLATE) - Business Development Leader

- Research potential market to approach prospective clients and expand the market (cold calling, social media, customer reference, networking at various conferences and exhibition events,...).Conversion rate: ~30%
-Actively consult clients about language services, identify and meet customer's needs to close deals. Sale's performance increased by 50% MoM (in August)
- Involve in long-term projects of important customers, negotiate with customers on service packages, cost, benefits of both parties(Big contracts from 80 ~ 170M/deal)
- Research and evaluate the quality of service to make pricing strategy, generate ideas for quality improvement with translator group to become highly competitive in the language market.

2. SHOPEE CO.,LTD - Senior Business Development - Team Leader (Lifestyle Category)

- Led BD team to manage and support sellers in order for shop's performance improvement and reaching BD's KPIs (5 associates - 160 sellers), carried out couching plan and KPI enhancement project for sub-category team
- Updated new policies and changes from marketplace timely, assisted seller on daily operation (QC, operational metrics, delivery,...), collaborated with relevant teams to ensure shop's smooth sale activities, maintained good relationship with sellers
- Did research on trends, products and competitors to continuously update new items and increase assortment with competitive price of category
- Generated seller's demand based on seller's performance and operation efficiency to consult useful marketing solution packages/ seller programs/paid ads to help drive traffic and sales to shops and achieve individual/team target
- Planned for Thematic campaigns and Double Day (rebate, voucher, display, hot deals, affiliate,...) to maximize key seller's visibility and revenue
- Planned for building up and growing managed sellers, meeting up with sellers to get insights on goods, market trend, seller's capacity for market research, planned new initiatives to develop category and investment from sellers

- Tracked daily/monthly performance of team, performed data analysis to have a deep dive on shop's performance to evaluate the sales activities and work with BD/sellers on strategic plan exeution
- Ran category's project, followed and carried out initiatives, in collaboration with other teams to contribute to growth of the sub-CAT/CATs

3. LOTTE SHOPPING PLAZA VIETNAM CO.,LTD - Senior Sales Management Leader, Luxury Cosmetics and Fashion

- Supported new brands on onboarding in department store, managing pipeline of sales and operation to ensure opening timeline according to plan
- Kept track of daily/monthly sales and performance of each store, worked closely with Counter Managers and tenants in daily administration work, sales plan and retail activities to drive sales and achieve sales target
- Made monthly/quarterly marketing plan, generated ideas for promotion and important sale events in line with yearly marketing calendar of department store
- Cooperated with tenants to execute efficient promotion, or hold special events (activation, private sales, opening event, etc) to boost sales and foot traffic
- Proposed estimation of costs, sales target, and profit of the event, set up, kept track and coordinated the events smoothly