International University - VNU, HCMC

1. Pharmacity Vietnam | Brand Manager - Brand Communication/Retail Marketing 

- Drive marketing strategy and growth plans for the Health & Beauty Category.

- Develop monthly commercial activities, custom programs, and communication concepts that resonatewithconsumers.

- Measure post-campaign effectiveness and collaborate with internal teams to execute flawlessly.

- Ensure on-brand communication and execution for monthly promotions and new product launches.

- Lead retail marketing projects and manage overall budget expenses within company limits.

2. Central Retail Vietnam | Senior Merchandiser - Team Leader (Nonfood/Home-line) 

- Led a team of 5 Merchandisers/Product Developers and managed the entire product range processfromidealization to launch, achieving a 90% success rate for new product launches with

- Collaborated with the Store Design Team on SRS (product info and dimensions), store layout, commercialbriefs, master data, and in-store communication to transfer product ideas to store presentations.

- Worked with the Marketing Team to propose a list of SKUs to run promotions monthly to pushsalesandclear slow-moving products. Reduced slow-moving product inventory.

- Reviewed weekly/monthly sales performance and collaborated with the Operation Teamto take actionplansfor increasing sales by changing layout, planogram, and location of racking.

- Collaborated with stakeholders (Sourcing, QA, OP, Marketing, VM) to run the project.

- Achievement: Launched a new non-food brand in 12 categories with 2,000 SKUs, opening 9 stores in2022

3. GS25 Vietnam | Merchandising Executive (Delica)

- Developed new products, monitored sales and orders, reported on sales status, negotiated withvendorsforpricing, oversaw product delivery and quality.

- Updated cost and price data weekly, worked with teams for procedures and promotions, managedlow-sales products.

- Collaborated with other departments for smooth store operation, researched new business models, handledpaperwork and performed ad-hoc tasks.

4. Ministop Vietnam | Merchandising Executive (Delica) 

- Increased the sales contribution of 2 product lines from 6.8% to 8.6% in 1.5 years by collaborating withcross-functional teams to develop new products and improve inventory management.

- Improved the food service margin by 2.7% by negotiating better prices with suppliers andoptimizingproduction and distribution processes.

5. Parkson Retail Vietnam | Merchandise Executive/Leasing Executive 

- Analyzed trends, negotiated contracts, allocated brands based on sales potential and awareness,

- Supported start-up processes, launched promotions, monitored sales and collaborated withotherdepartments to aid brand success