CURTIN UNIVERSITY - Bus ines s Admini s t ration

1. DIGITAL MARKETING MANAGER TRÀ SỮA TOCOTOCO | FEB 2019 - CURRENT 

Build up the omni channel and network to connec t completed cus tomer journey and enhance the completed cus tomer exper ience

Coordinate to des ign and optimi ze e- commer ce webs ite (Haravan platform ): SEO and landing page , pur chas ing func tions and respons ive des ign, CRM Integration. . .

Optimi ze the user exper ience through data learning f rom thi rd par ty t racking as Ins ider to dr iving t raffi c , sales and digital marketing goal s .

Planning and per formance optimi zation through sales funnel to improve cus tomer leads : Google Adwords , Di splay, Facebook Ads , Remarketing. . .

Building and integrate CRM sys tem, monitor ing s tudent ac tivities and parent flows to optimi ze marketing proces s . T

racking repor t, measure ROI base on Google Analyti c s , Google Web Mas ter Tool, Omnitures , Google Adword Planner and 3rd par ty t racking sys tem.

Develop the community on soc ial media and inc reas ing thei r engagement through mini game, contes t, offline event. . .

2. DIGITAL MARKETING MANAGER AUSTRALIAN INTERNATIONAL SCHOOL | DEC 2016 - DEC 2018

Planning all marketing ac tivities inc ludes BTL and ABL of AIS Vietnam and brand communi cation s t rategy to improve brand awarenes s and leads generation and KPI

Building the SEM paid sear ch channel s optimi ze PPC on paid sear ch channel s : Google Adwords , Di splay, DSP. . . Hand coded HTML, CSS, Adobe Dreamweaver to c reate landing page, mi c ros ite as well as email marketing templates

Leading and planing how to build up the top per formance on SEO ranking through SERPs : Google, Bings . . . Tracking repor t, measure ROI base on Google Analyti c s , Google Web Mas ter Tool, Omnitures , Google Adword Planner , 3rd par ty t racking sys tem.

3. ASSISTANT BRAND MANAGER PIZZA HUT VIETNAM | OCT 2015 -DEC 2016 

Own media (facebook, corporate webs ite, online-order ing webs ite, SEO, SEM, EDM…) planning, execution, monitor ing and t racking KPI t ransac tion rate.

Plan, Develop and Lead implementation MKT plan for online bus ines s integrating all Touch-point s based on Company, Brand s t rategy and guideline f rom Brand Manager /Marketing Manager / Management Board.

Plan, Develop and Lead implementation MKT plan for delivery bus ines s integrating all Touch-point s based on Company, Brand s t rategy and guideline f rom Brand Manager /Marketing Manager / Management Board.

Survey and sear ch for intelligent information/ repor t f rom competitor s ’ ac tivities and f rom cus tomer s ’ feedbacks (GES, soc ial media, in- s tore, survey…)

4. SOCIAL MEDIA SPECIALIST Nanakids - Furniture for Babies | SEPT 2010 - SEPT 2012 

Planning, implementing and managing company soc ial media s t rategy. Brains torm and over see all soc ial media content: Facebook, Youtube, Zalo, Forum Seeding. . Measure the suc ces s of every soc ial media campaign. Communi cate with KOL and influencer s via soc ial media to c reate a s t rong network. Use soc ial media marketing tool s such as : Ahref, Buz z Met ro to approach cus tomer behavior and ins ight.