UNIVERSITY OF WAIKATO Bachelor of Media And Creative Technologies

1. DIGITAL PLANNER PERFORMICS | OCT 2018 - Jan 2020 

- Planning & Implementation

• Daily working directly with Nestle Media team about digital approach and direction for total Nestle Corporate brands (Milo, Nescafe, Maggi, Nan, etc.)

• Work with the creatives, and other third-party publishers to create a holistic Digital Plan that addresses the client’s briefs and beyond.

• Translate the brand strategy, consumer insights, and big creative idea into a full-fledged digital campaign

• Integrate digital elements seamlessly with different nondigital channels to create a truly integrated marketing campaign.

Researching

• Conduct research about consumer behavior insights and Digital Media trends & new platforms

• Analyze and assess how the digital plan can affect clients’ business, and the achieve overall marketing objectives and goals

Client Coordinator

• Sitting at Nestle office with Nestle Media team for communicating, maintaining and developing clients’ relationships and investigate and determine clients wants and needs

2. DIGITAL PLANNER OMD VIETNAM | APR 2017 - OCT 2018 

• Working directly with a client & vendors about Digital Planning & Optimization ( Google Ads, Facebook business, Google Analytics) for client ensure to meet KPIs

•  Support team lead in pitching proposal Working with the executive team to manage and monitor the project daily

•  Be responsible for post-launch review and learning

• Responsible for the daily job-related communications between the client and vendors

• Research digital media trends and new platforms and understand how to leverage them to achieve overall marketing objectives and goals Key clients: Pandora Vietnam, ELC (Estee Lauder, Bobbi Brown, Clinique, M.A.C), FV Hospital, Panzani, Kotra Pharma, Carlsberg, SCG, Goute, Chocopie

3. ACCOUNT EXECUTIVE THE COLOR CLUB| NOV 2016 - APR 2017 

• Responsible for the daily job-related communications between the client and The Color Club.

• Holds the primary responsibility for deadline management and cost control of all The Color Club client jobs. Briefing of jobs to the team leaders.

• Evaluate and ensure optimal workflow and ensure the customers enjoy solid and professional experiences.