01/02/1989
Nữ
Đã kết hôn
0983 184 910
fufuhere@gmail.com
41/6 Trần Nhật Duật, District 1, Ho Chi Minh City, Vietnam
Mức lương mong muốn:
Số năm kinh nghiệm: 10 năm
Ngành nghề: TƯ VẤN - BÁN HÀNG KINH DOANH
Cấp bậc mong muốn: GIÁM ĐỐC
Trình độ học vấn: ĐẠI HỌC
Ngày cập nhật: 10/11/2023
Nơi làm việc:
Deputy Marketing Director and Senior PR manager with 10+ years of experience in both in-house and agency organizations. Managed multiple Brand and Communication annual budgets ranging from nearly $0 to $2,500,000. Helped further enhance PR SOV gap of 5-10% from the 2nd best player in the market. Improved the net sentiment around 99% within + or – 4 weeks from the launching date.
Bachelor of International Relation (Hong Bang University)
Bachelor off Information Technology (Lotus University)
1. MOMO - Deputy Marketing Director - With the working spirit “SEE THE UNSEEN, DO THE UNDONE”
- Spearhead the strategic and tactical execution of marketing campaigns, including branding (OOH, POSM,…), digital media, PR, Social, events, Commin-app, CSR, and Corporate Communication.
- Manage conception, development, and implementation of marketing plan and strategies, product/service concepts, and promotional programs to drive interest and sales.
- Collaborate with 6 business units to uncover insights and strategies to further develop and implement marketing/branding strategies for new and existing products, internally and externally.
- Oversee and grow the marketing department.
- Identify short-term and long-term plans including scheduling, budgeting, and out-resourcing.
- Develop and manage an annual marketing budget.
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
2. SAMSUNG - Communications Manager
- Lead agencies to build proposals and achieve the Communication goals to support the go-to-market marketing strategy.
- Create strongly diversified content trend in line with the given product features.
- Enhance media strategy across channels and media partnership.
- Manage communication crisis
3. Vietjet Air.com - International PR Manager
- Manage and develop international publicity plans to help boost the marketing KPI
- Setup and extend international agency network in line with the flight network extension.
- Successfully pitch local and international stories across local and global markets in high cadence
- Manage communication crisis
Strategic planning– Advanced
Project Management - Advanced
Writing– Advanced
Presentation– Advanced
Content Strategy– Excellent
Creative thinking– Advanced
Crisis Management – Medium
High Event organization– Medium
Office
English
