Ton Duc Thang University

August 2019 – August 2023

Bachelor of Business Administrator

GPA: 3.4/ 4

MARKETING EXECUTIVE

ERA VIETNAM (Real Estate – Distribution Exchange)

Scope of work:

• Plan & execute an effective Sales & Marketing plan with Project Sales Director from online to offline. Follow up with multiple PSDs & projects at time.

• Develop a creative marketing plan proposal & solutions for key challenges based on Client’s brief (re-branding, new project launching, etc.)

• Execute a branding campaigns/ activities with data analysis to recruit agent to join in ERA network from offline to online with

4 main channels (Facebook, Teams, Hubspot CRM, Ladipage) Achievements:

• Sucessfully built up 6 project’s landing pages for sales purposes.

• Evaluated the performance on digital channels & suggested solutions for underperforming contents/channels, resulting in a 34% engagement rate improvement.

• Succesfully run The Proptech Fuel event

– the real estate technologies event with 500 participants within 2 months, during the marketing cooling down.

• Organized many events such as weekly mini-events, Kick-off events, Signing Ceremonies, etc.

• Run Email marketing campaigns with strategic content, maintain Open rate (36%) and Click rate (20%)

MARKETING EXECUTIVE

CENTRAL CAPITAL (Real Estate – Investor)

Scope of work:

• Plan and execute marketing activities/ plans for project through initiative, launching and sustaining phases.

• Coordinate with internal team for conceptual projects, communications materials & marketing campaigns.

• Work closely with other departments to plan necessary activities or events to push sales.

• Event conceptualization & direct implementation for kick-off, launching & sales events.

• Responsibility for all digital channels & tools to record and evaluate the results (wordpress, website, social channes, e-newsletter,etc.)

• Contribute creative project contents of other collaterals both EN&VN such as brochure, flyer, leaflet,etc. Achievements: Central Capital

• Sucessfully built up 3 project’s websites including navigating content and art direction.

• Sucessfully organized many events such as Launching Projects, Signing Ceremonies, Sales Opening, etc. Felicia Oceanview Apart-Hotel project

• Contributed concept, content & art direction for Felicia project.

• Directly planned & executed kick-off project event, attracting more than 550 participants, achieving 150% KPI.

• Run the digital campaign, boosting traffic to 60% and increasing conversions by 20%. Cam Ranh Bay Resorts & Hotels project

• Supported team leader to organize the Cam Ranh Bay Resorts & Hotels - Villa Sales Opening event. Takara Residence project

• Social content for all digital channels, suggested solutions for underperforming content, resulting in a 25% improvement in content performance.