Bachelor of Business Administration – International Business Ho Chi Minh International University –Vietnam National University

1. Assistant Brand Manager iBasic VietNam 

- Support management to make marketing plan of the year based on market analysis, industry situation and customer insights.

- Planning and implementing promotion plans for the B2C channel (Monthly push-sale, Fatherday, Back to school, Company's birthday campaign, Black Friday...)

- Evaluate the effectiveness and status of each brand and then propose the necessary and appropriate changes to achieve optimal results.

- In charge of producing/reviewing materials (content, visual, video, livestream …) for the brand's communication channels (included: Fanpage, PR articles, microsite, brochures…).

- Collect and report weekly/ monthly for CMO in order to review and evaluate the performance of brand

2. Senior Account Executive-  Movement Marketing 

- Receiving brief, analyzing competitor and leading team work to devise an advertising campaign that meets the client's brief and budget.

- Main in charge of executive social marketing campaign of some brands (such as: Orion Choco.Pie, Orion Custas, The Pizza Company, VIONIC shoes…)

- Managing timeline, handle budget during the campaign period.

- In charge of producing materials (content, visual, video, livestream…) for Fanpage, PR articles, microsite…

- Work with suppliers, KOLs, booking media team, manage crisis on Fanpage, microsite.