• Brand Strategy Development: Own, develop and manage the brand marketing strategies in order to establish strategic direction and positioning for Home Credit.
• Brand Campaign Planning & Execution:

  + Lead, formulate and build campaign proposal, present and supervise team to execute marketing activities to support the business goals. 
  + Collaborate with ESG, PR, Growth MKT and other stakeholders to ensure effective communication of the focused brand activities, especially for new company’s initiatives.

• Brand Identity Management:

  + Ensure that all marketing materials adhere to these guidelines for a cohesive and recognizable brand presence.
  + Collaborate with relevant departments to execute the campaigns, while complying with internal/external audit compliance.

• Brand Monitoring and Analysis: Closely work with Research team to. To track performance of all brand marketing campaigns, make sure all Brand Health Scores KPIs are achieved.
• Budget management: Manage budgets for brand initiatives, ensuring that resources are allocated effectively to achieve KPIs.
• People management: Manage Brand MKT & Content MKT team to deliver all Brand & Products MKT content/brand activities for Home Credit activities.
• Other related duties requested  by line manager.