• Lead, formulate and deliver 360 marketing solution considering all marketing functions and activities (brand, communication, PR, and digital marketing).
• Collaborate with relevant stakeholders in tech, ops, and business teams to develop user acquisition and retention strategy across all sources of growth and customer touchpoints, set targets, co-create execution plan, and monitor results
• Develop and supervise team to execute user engagement strategy (mainly through app communication, game, livestream…) to ensure delivery of relevant content, attractive deals, and expansion of self-served app features.
• Use data analysis to track and measure success of user acquisition and retention, then strategize and implement optimization tactics.

Other platforms’ growth supervision

• Website: supervise team to handle tickets to upload new blogs on website and do monthly report on Home Credit corporate site traffic.
• Facebook/Tiktok: together with Brand Marketing Manager/Brand MKT team, track, follow and contribute ideas to increase no. of users on these platforms
• Own budget of digital spending for users’ growth in app/website/FB/Tiktok.