Qualifications:
- Educational Background: A bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master’s degree or an MBA would be advantageous.
- Professional Experience: At least 5 years of experience in marketing or agency roles, with a minimum of 3 years in a brand manager position or similar. Experience in the home appliance industry is preferred, highlighting familiarity with market dynamics and customer engagement specific to this sector.
- Industry Knowledge: Deep understanding of the current marketing landscape, including digital marketing trends and brand communication principles

Key Skills:
- Strategic Thinking: Ability to develop and implement comprehensive brand strategies that align with the company's objectives.
- Analytical Skills: Proficiency in market research, data analysis, and the use of metrics to guide decision-making and assess campaign success.
- Creative Vision: An eye for design and a creative mind to oversee the development of innovative and effective marketing materials and campaigns.
- Leadership Abilities: Strong leadership skills to inspire and manage a team, along with excellent interpersonal skills to collaborate across departments, can work well in a team or indenpendently.
- Budget Management: Experience in budget planning and financial acumen to control costs and allocate resources effectively.
- Communication Expertise: Exceptional communication skills, both written and verbal (Vietnamese focus with intermediate English proficiency), to articulate brand vision and to engage effectively with internal and external stakeholders.
- Crisis Management: The ability to stay calm under pressure and handle potential brand crises with strategic planning and clear communication.
- Adaptability: Capacity to adapt to new trends, technologies, and shifts in the market to keep the brand relevant and competitive.
- Digital Savvy: Familiarity with digital marketing tools, social media platforms, and social listening tools.
- Project Management: Strong project management skills, with the ability to manage multiple projects simultaneously while meeting deadlines.
- Public Relations: Experience in public relations, with a knack for maintaining a positive brand image and handling corporate communications.
- Internal Communication: Skill in fostering strong internal communication protocols to ensure brand consistency throughout all company departments.
- Problem-Solving: Strong problem-solving skills to navigate challenges and obstacles in brand management and campaign execution.