• Plan, and execute TVC media buying activities to ensure optimal exposure and reach of our brand and campaigns.
• Conduct market research to identify target audience, viewership patterns, and competitive insights to enhance media buying decisions.
• Monitor and analyze TVC campaign performance metrics, adjusting strategies as needed to maximize ROI.

Radio Ads:

• Manage the planning and execution of radio advertising campaigns across various stations and regions.
• Utilize data-driven insights to identify the most appropriate radio channels and time slots to reach our target audience effectively.
• Work closely with creative teams to develop compelling radio ad scripts and formats.
• Monitor and analyze radio ad campaign performance, making data-driven optimizations for improved results.

Social Media Ads:

• Support the Social Media team in planning and optimizing social media advertising campaigns.
• Collaborate with the creative team to ensure that the messaging and creative assets are optimized for social media channels.
• Monitor and analyze social media ad performance, providing actionable insights and recommendations for continuous improvement.

Cross-functional Collaboration:

• Collaborate with other members of the marketing team to align offline media strategies with overall marketing objectives.
• Work closely with the analytics team to track and report on the performance of all offline media campaigns.
• Coordinate with external media partners and vendors to negotiate favorable rates and ensure timely campaign execution.

Stay Updated on Industry Trends:

• Keep abreast of industry trends, emerging technologies, and innovations in offline media and advertising.
• Implement best practices and innovative approaches to enhance campaign effectiveness and efficiency.