Data Analyst (Customer Analytics)
Công Ty CP Dược Phẩm Pharmacity
248A Nơ Trang Long, phường 12, quận Bình Thạnh, TP.HCM
Thoả thuận
Ngày cập nhật: 20/01/2024
Hạn nộp hồ sơ: 31/05/2025
Kinh nghiệm: TỪ 1 - 3 NĂM
Chức vụ: NHÂN VIÊN
Yêu cầu bằng cấp: ĐẠI HỌC
Yêu cầu giới tính: Không yêu cầu
Số lượng cần tuyển: 1 nhân viên
Hình thức làm việc: Toàn thời gian
Ngành nghề: QUẢN LÝ - ĐIỀU HÀNH
Địa điểm làm việc: ĐỒNG NAI
Mô tả công việc
- Driving the growth of customers, both retention and acquisition via strong segmentation and engagement strategies
- Collect and analyze data on customer demographical data, purchasing behaviors, health preferences, and healthcare needs, across different channels and touchpoints.
- Identify and segment customer groups based on business objectives, considering various perspectives of segmentation to deliver the best offerings to each segment.
- Deep-dive analysis on customer retention (churn-rate) to understand the trends and deliver actionable insights.
- Conduct market research to identify trends, opportunities, and threats in pharmaceutical retail industry.
- Design and implement surveys, focus groups, interviews, and other research methods to gather customer feedback and insights.
- Prepare and present reports and dashboards that summarize key findings and recommendations for engagement strategies, promotions, product development, marketing, sales, and customer service teams.
- Collaborate with cross-functional teams to implement customer-centric strategies and initiatives that enhance customer loyalty, retention, and advocacy.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Business, Statistics, or related field
- At least 3 years of experience as a customer analyst/customer experience analyst, retail insights analyst, or market researcher, especially pharmaceutical retail industry.
- Proficient in using data analysis tools and software such as Excel, SQL, Power BI, etc.
- Strong analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
- Excellent communication and presentation skills with the ability to convey complex information in a clear and concise manner.
- Customer-oriented mindset with a passion for understanding customer needs and expectations.
- Experience in using customer feedback platforms such as SurveyMonkey, Qualtrics, etc. is a plus.
Quyền lợi được hưởng
Direct exchange in the interview
