New Product Development Brand Manager
Công Ty CP Dược Phẩm Pharmacity
248A Nơ Trang Long, phường 12, quận Bình Thạnh, TP.HCM
Thoả thuận
Ngày cập nhật: 23/10/2023
Hạn nộp hồ sơ: 31/10/2025
Pharmacity brand is a unique point of difference and valuable asset for Pharmacity, and is an area identified for future growth. New product launches are critical for delivering business growth and ensuring the Pharmacity house brand continues to offer an exciting and relevant range of products for our customers.
The NPD Brand Manager is responsible for delivering the new product plan for Pharmacity’s house brand assortment. The individual will define the strategy for new product development for their responsible categories, ensuring this aligns with the company’s overall assortment strategy and the role of Pharmacity brand within the category. They will manage the overall NPD process, ensuring the new product meets the customer and market demand; adds commercial value for the company; and launches.
- Use market and customer insight to complete the demand assessment, identify opportunities for new products that meet customer needs and support the overall category strategy for the company;
- Define the product brief and specification, seeking alignment cross-functionally from key departments on the new product concept proposed, including details on the product formulation, dosage and usage;
- Work closely with the Commercial Brand Manager to align on the product request and sales forecasts; complete the business case including detailed analysis of all required financial measures to ensure the new product adds commercial value to the business;
- Manage Pharmacity product brand identity; prepare product design and key visual briefs; manage artwork development process with the Graphic Designer and / or Marketing team;
- Align on Critical Path Timeline with the Sourcing Buyer to ensure on-time launch plan;
- Lead the relationship with Sourcing Buyer on all aspects related to product development: quotations, samples, packaging, tasting, regulatory, quality; ensuring the proposed product meets the brief;
- Ensure full stock availability for new product launching and coordinate with the Sourcing Buyer, Demand Planning and Commercial Brand Manager;
- Evaluating the performance of new product launches and using this insight as input to the future new product plan;
- Ensure permanently a competitive intelligence of category and customer trends and market demand.
- Bachelor’s degree in Economics, Finance, Commercial, Business Management
- Highly proficient in English
- 5 years+ in a retail or FMCG product brands organization related to product development, brand or product marketing.
- Experience in healthcare, vitamins & nutrition, and personal care categories is desirable, but not essential.
- Ability to work under pressure in a fast-paced company; proactive and independent; flexible and agile; open-minded and adaptable to change.
